Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia (known and abbreviated as JKI) is a peer-reviewed journal, contains scientific papers from research/study results, reviews/conceptual, and policy analyzes related to the tourism sector with a particular emphasis on the Indonesian context and global perspective. Aims and scope of JKI are Tourism Destinations and Infrastructure; Tourism Marketing; Tourism Industry and Investment; and Human Resources and Institutions. Manuscripts to be published in JKI are original scientific papers; have high novelty value; presented in a clear and logical structure; findings are supported by good research methods, accurate data, and proper analysis; generate tactical policy recommendations that can be implemented by stakeholders; and supported by strong and adequate references. This journal is open for researchers, lecturers, planners, practitioners, businessman, policymakers, etc. in order to facilitate the global exchange of tourism knowledge. JKI is committed to fostering international research collaboration. We warmly encourage authors to collaborate across national boundaries when preparing manuscripts for submission to JKI. This will enrich the diversity of perspectives and enhance the global impact of our journal Title Jurnal Kepariwisataan Indonesia Sub Title Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Frequency Biannual (June & December) DOI Prefix 10. 47608 by Crossref Online ISSN 2685-9076 Print ISSN 1907-9419 Publisher Assistant Deputy for Strategic Management, Deputy for Resources and Institutional, Ministry of Tourism Republic of Indonesia Association Indonesian Tourism Intellectuals Association (MoU No. NK / 04 / DKS / 2021) Accredited SINTA 2 (Decree No. 79/E/KPT/2023) Citation Analysis Google Scholar | Garuda | Dimensions | Scopus
Ministry of Tourism Republic of Indonesia
Enhancing Inclusivity: A Comparative Analysis Of Accessible Tourism Provisions At Kuta And Legian Beaches, Bali
This article contributes to tourism studies by examining accessible tourism in a developing-country context, with Bali, Indonesia as the research locus. The study explores the accessibility conditions of two beaches in the southwest region of Bali—Kuta Beach and Legian Beach. The objectives of this research are as follows: (1) to identify the availability of accessible support services at both beach locations, and (2) to evaluate the current provision of accessible tourism services at Kuta and Legian. Guided by the broader concept of Universal Design, the research refers to regulatory guidelines issued by the Ministry of Tourism and Creative Economy, which specify three main accessibility criteria. In addition, twenty-two beach accessibility elements proposed by Mayordomo-Martínez et al. (2019) were employed. Beach accessibility facilities, facilitators, physical access, and supporting services at both locations were assessed. The findings reveal that although both beaches are internationally recognized tourist destinations, there remains a significant lack of accessible facilities to support tourism activities for persons with disabilities. Of the twenty-five evaluated indicators, Kuta Beach meets fifteen criteria, whereas Legian Beach meets only nine. These results highlight differences in accessible infrastructure provision between the two sites. The findings suggests that inclusive tourism can be a viable tool for collaboration across beach authority and provide opportunity for stakeholder’s cooperation to established standardized beach service and facilities. Enhancing detailed accessibility provisions in beach environments has the potential to improve destination quality and promote wider involvement in tourism activities.
Copyright (c) 2025 Yayu Indrawati, Dessy Ruhati, Ida Bagus Putu Puja, Andar Danova Lastaripar Goeltom , Shunsaku Hashimoto, Putu Ayu Aryasih https://creativecommons.org/licenses/by/4.0
Advancing Circular Gastronomy In Indonesian Tourism
This study addresses a critical research gap in the contextual implementation of circular gastronomy within Indonesia’s tourism sector, where the integration of sustainability, culinary heritage, and circular economy principles remains fragmented. Current practices and regulations predominantly focus on technical solutions or isolated waste-reduction efforts, often overlooking the rich cultural context and multi-stakeholder collaboration required for systemic change. Using a qualitative literature review and thematic analysis of global best practices, policy documents, and Indonesian case studies, the research reveals significant barriers including limited regulatory support, low stakeholder awareness, and fragmented cross-sector engagement while also identifying opportunities in leveraging local food traditions, empowering communities, and targeting eco-conscious travelers. The findings highlight the urgent need for multidimensional, culturally adaptive frameworks and comprehensive policies that bridge technical solutions and Indonesia’s unique gastronomic identity. In the context-specific circular gastronomy framework that highlights Indonesia’s rich cultural heritage, community engagement, and local ecosystems, Indonesia is positioned as an innovator in sustainable gastronomy. To advance holistic implementation, future efforts should integrate these sociocultural elements into research and practice, in parallel with the development of tailored policies, incentives, and multi-sector collaboration.
Copyright (c) 2025 Putu Sucita Yanthy, I Gusti Ayu Dewi Hendriyani, I Gusti Bagus Rai Utama, Suria Binti Sulaiman https://creativecommons.org/licenses/by/4.0
When Smart Destinations Become Sustainable: How Technology And Communication Shape Tourist Satisfaction
This study investigates how technology service quality and omnichannel communication quality shape tourist satisfaction and perceived sustainability within Indonesia’s emerging smart tourism landscape. Grounded in the Smart Tourism Destination framework, the analysis incorporates perceived destination accessibility as a mediating variable and tourist digital literacy as a moderating variable to explain how digital infrastructures and user competencies jointly shape sustainable experiences. Data from 380 domestic and international tourists across six major destinations, namely Yogyakarta, Bandung, Bali, Jakarta, Malang, and Lombok, through purposive sampling to ensure that respondents had engaged with digital tourism services. Using Partial Least Squares Structural Equation Modeling revealed that technology service quality (β = 0.34, p < 0.001) and omnichannel communication quality (β = 0.29, p < 0.001) significantly enhance satisfaction, both directly and indirectly through perceived accessibility (indirect β = 0.18, p < 0.001). Tourist digital literacy strengthens these effects (β = 0.11 and 0.09, p < 0.01), while satisfaction strongly predicts perceived sustainability (β = 0.42, p < 0.001). The study advances Smart Tourism Destination theory by integrating technological performance, perceived accessibility, and human capability into a unified explanatory model. It highlights the need for reliable digital system, coherent communication across channels, and inclusive digital literacy initiatives to ensure that smart that smart tourism innovations lead to equitable and sustainable outcome in developing destinations. Policy makers and destination manager are encouraged to invest in digital capability programs, improve cross channel communication standards, and strengthen accessible technology infrastructure to maximize the long-term benefits of smart tourism development.
Copyright (c) 2025 Gunawan, Muh. Fadhel G Bata Ilyas, Muhammad Azizurrohman, Dustin Tarinque Loreño https://creativecommons.org/licenses/by/4.0
Balinese Women In Gastronomic Tourism: Redefining Roles And Cultural Capital In A Globalizing Industry
This study aims to identify and analyze the construction of Balinese women’s roles in sustainable gastronomic tourism in Gianyar Regency. It begins by addressing the underexplored issue of how Balinese women negotiate and redefine their gendered positions within a rapidly globalizing tourism context. Using a qualitative interpretive approach, this research applies a thematic interpretation and constant comparative method supported by role theory, social construction theory, and Pierre Bourdieu’s theory of social practice. This research involved eight purposively selected female culinary entrepreneurs. Data were collected through in-depth interviews, participatory observation, and visual documentation. The findings reveal that Balinese women construct their roles in four key categories: cultural initiators, cultural instructors, adaptive professionals, and cultural curators. They successfully convert domestic habitus and cultural capital into economic and symbolic capital within the tourism arena. These findings demonstrate how women’s agency bridges domestic and public spheres while fostering gender equality, cultural resilience, and sustainable tourism. Despite facing dual role burdens and structural constraints, their adaptive strategies have generated multidimensional impacts across economic, social, and cultural domains. This study contributes theoretically by integrating three sociological frameworks to explain role transformation, practically by offering insights for gender-responsive tourism development policies in line with the sustainable Development Goals (SDGs).
Copyright (c) 2025 Ni Nyoman Sri Aryanti, Eni Harmayani, Wening Udasmoro, Dyah Mutiarin https://creativecommons.org/licenses/by/4.0
Integrating Ecotourism And Rural Development: A Case Study Of Girpasang Village, Central Java, Indonesia
Girpasang is an area that has been significantly impacted by the transformation of the Girpasang Bridge region into a tourist destination. This development has prompted a shift in the socio-cultural activities of the community, leading to changes in the natural environment, cultural practices, and economic activities in the area. The objective of this research is to create guidelines for a sustainable eco-tourism approach that draws upon rural elements. This goal was achieved through a qualitative approach employing analytical techniques grounded in sustainable tourism development, eco-tourism, village tourism, and functional structure. The fieldwork was carried out between February and March 2024 in Girpasang, where data were collected through systematic observations and a series of in-depth interviews with three key community leaders and policymakers who possess extensive knowledge and direct involvement in local tourism practices. The findings reveal the importance of strengthening six key sectors of rural tourism: institutions, human resources, tourism packaging, visitor management, marketing, and partnerships. These components are elaborated in a strategy aimed at enhancing the elements of rural tourism. The outcomes of this research can be used as a conceptual framework that sustainable village tourism needs to be linked to institutional, management, and networking functions, with an emphasis on a functional structure approach. In addition to empirically providing guidelines and a framework for the development of sustainable tourism villages.
Copyright (c) 2025 Aditha Agung Prakoso https://creativecommons.org/licenses/by/4.0
Smart Tourism Research Landscape 2019 - 2024: Bibliometric Insights On Trends, Collaboration, And Sustainability
Smart tourism has become a central issue in the transformation of modern tourism, thus bibliometric mapping is necessary to understand the direction, trends, and contributions of research in this field. Using a bibliometric approach, this study aims to map smart tourism research trends for 2019-2024, thereby providing a more comprehensive understanding of the direction of development, academic contributions, and potential for further research in this field. This study used a quantitative approach by analyzing scientific publication data on smart tourism obtained from the Scopus database, and the results were visualized using VOSviewer. A total of 627 documents were analyzed, producing five major thematic clusters. The most frequent keywords identified include “smart tourism”, “IoT”, “big data”, “AI”, and “social media” indicating a strong emphasis on technology-oriented research themes. The results show several key findings. First, publications on smart tourism showed a consistent upward trajectory during 2019-2024. In the early years (2019-2020), growth was moderate, while the slight decline in 2021 could be attributed to the impact of the COVID-19 pandemic, which temporarily disrupted research productivity. Nevertheless, a sharp surge began in 2022 and peaked in 2024 with more than 130 publications. Second, the main countries contributing to smart tourism research are China, Spain, and South Korea. Third, the keyword network visualization reveals that global smart tourism research is dominated by technology-driven themes like IoT, data analytics, and AI. In contrast, areas such as tourist behavior and social media represent the human dimension, while the marginalization of heritage, rural, and sustainability tourism highlights underexplored opportunities for more inclusive and sustainable development. The novelty of this study lies in mapping smart rural tourism and smart heritage tourism as under-explored domains within digital tourism, which have received limited attention in prior bibliometric studies that predominantly focused on technology-driven or urban-centered themes of smart tourism. These findings expand the theoretical scope beyond urban-focused smart tourism and open new directions for future research and practice. This study suggests that policymakers should integrate smart technologies, foster international research collaboration, and position smart tourism as a strategic framework to achieve sustainable, inclusive, and innovation-driven tourism development
Copyright (c) 2025 Hendi Prasetyo, Novi Irawati https://creativecommons.org/licenses/by/4.0
Green Tourism In Historical Settings: Implementation Strategies And Tourist Responses In Kota Tua Jakarta
This study examines the implementation of green tourism in Kota Tua, Jakarta, within a historical heritage context and evaluates tourist responses related to satisfaction and environmentally responsible behavior. Using a mixed-methods approach, the research integrates interviews with destination managers and survey data from 101 visitors to triangulate findings. The study investigates how green tourism practices are adopted at the destination and how these practices influence tourist satisfaction and environmentally responsible behavior. The findings reveal progress in infrastructure revitalization, low-emission zones, and green transportation initiatives, while also identifying gaps in renewable energy use, technological integration, and community engagement. Younger and more educated tourists exhibit higher awareness of and satisfaction with the destination’s green initiatives. Policy implications underscore the need for stronger community participation, targeted investment in green technologies, and more visible communication of sustainability efforts to enhance visitor experience and support long-term heritage conservation. In other words, these findings provide practical insights for destination administrators, emphasizing the need for targeted policies, investment in green technologies, and improved stakeholder collaboration. Overall, this research offers strategic insights for managing environmentally sustainable heritage tourism destinations and aligning them with tourists’ expectations for a sustainable experience, thereby contributing to the development of green tourism policies in Indonesia.
Copyright (c) 2025 Nova Eviana, Lenny Yusrini, Revalino T. Hasudungan, Maeenuddin https://creativecommons.org/licenses/by/4.0
Integrative Governance Model For Sustainable Rural Tourism Planning: The Case Of Tanjung Boleng Village, Indonesia
This study develops an integrative planning and design model for tourism governance in Tanjung Boleng Village, West Manggarai, grounded in sustainability, resilience, and dynamic conservation. Existing governance frameworks rarely integrate these three dimensions simultaneously within the context of rural tourism, often resulting in fragmented management and limited adaptive capacity. The study formulates a governance framework that aligns ecological preservation, socio-cultural empowerment, and adaptive policy mechanisms. A qualitative methodology was employed, incorporating in-depth interviews, participatory observation, documentation review, and focus group discussions with multi-sectoral stakeholders—data were analyzed thematically to identify interrelationships among environmental, social, and institutional dimensions. The resulting empirically informed model integrates ecological, socio-cultural, and policy factors within a coherent structure, thereby advancing theoretical understanding of planning and designing sustainable tourism governance. Moreover, the model provides a practical, replicable framework for adaptive, community-based tourism development in rural destinations with similar characteristics.
Copyright (c) 2025 Fransiskus Xaverius Teguh https://creativecommons.org/licenses/by/4.0
Ethnography Of Kerinci Traditional Games: A Model For Community Based Cultural Tourism
Traditional games are an intangible cultural heritage containing social, educational, and ecological values. However, in Kerinci Regency, their existence is increasingly threatened by digital games and minimal preservation efforts. This study aims to explore traditional games in the Kerinci community and examine their relevance for community-based tourism development. Using ethnographic design, data were collected through participant observation and interviews with 15 informants in Tanah Sekudung, Kerinci. Thematic analysis using NVivo 12 Pro identified 23 traditional games categorized into four types: motor, strategy-accuracy, collaborative-competitive, and symbolic-social. The study reveals these games function as mechanisms for social cohesion, intergenerational knowledge transfer, and cultural identity preservation. Their relevance to community-based tourism development lies in participatory experiences that allow direct cultural engagement while providing economic benefits to local communities. Findings emphasize the dual potential of traditional games for cultural preservation and sustainable tourism, with specific recommendations for integration into tourism village programs, educational curriculum, and digital documentation. This study demonstrates how traditional games establish a practical model for sustainable community-based tourism, offering a viable pathway for cultural preservation while generating economic benefits for local communities
Copyright (c) 2025 Nabil Afiqra Febriza, Reza Hadinata, Wawan Junresti Daya https://creativecommons.org/licenses/by/4.0
Enhancing Environmental Sustainability In Conservation Tourism Through The Total Ergonomics Ship Approach
This research aimed to examine the enhancement of environmental sustainability in conservation tourism using total ergonomics, represented by SHIP model (systemic, holistic, interdisciplinary, and participatory). The results showed that SHIP dimensions significantly improved sustainable tourism outcomes, with the holistic principle showing the greatest effect using a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM). Total ergonomics was reported as an integrative framework for advancing sustainable and inclusive tourism development.
Copyright (c) 2025 Juli Suarbawa I Ketut Gde https://creativecommons.org/licenses/by/4.0
Strategic Roadmap for AI-Driven Sustainable Tourism Development in Indonesia: An Expert-Based MCDM Approach
While rich in cultural and natural assets, Indonesia's tourism sector faces substantial challenges in adopting digital technologies, particularly artificial intelligence (AI). The persistent digital divide between more developed and remote regions within Indonesia and limited AI readiness among tourism micro, small, and medium enterprises (MSMEs) hampers the sector's inclusive and sustainable growth potential. This study aims to identify and prioritize strategic directions for AI-driven tourism development in Indonesia by employing an expert panel method integrated with the Analytic Hierarchy Process (AHP). In 2025, this study was carried out in various provinces across Indonesia. Through structured pairwise comparisons, the research analyses expert judgments to rank five core strategies: strengthening digital infrastructure, enhancing AI literacy for MSMEs, developing an integrated national AI tourism platform, formulating ethical and data governance frameworks, and promoting sustainable AI utilization. The results revealed that digital infrastructure development is the most critical enabler, followed by capacity building for MSMEs. These two priorities form the foundational basis upon which other strategies depend. The study concludes that a phased and inclusive approach to AI integration is essential, supported by targeted investments, regulatory clarity, and cross-sector collaboration. It recommends a national policy roadmap that ensures AI technologies serve economic objectives and the goals of community empowerment and environmental preservation, positioning Indonesia as a regional leader in sustainable, AI-powered tourism development.
Copyright (c) 2025 Hariyanto, Eko Susanto, Bayu Aji, Andar Danova Lastaripar Goeltom, Sri Utari Widyastuti https://creativecommons.org/licenses/by/4.0
The Role of Digital Tourism Marketing: The Relationship Between Immersive Tourism and Metaverse on Bleisure Travelers at Malang Hotels
This study explores the relationship between digital tourism marketing, immersive tourism, and the metaverse in the context of bleisure travelers visiting Batu Tourism City. By understanding how digital marketing can facilitate immersive tourism experiences, this study is expected to offer assistance to stakeholders in the tourism industry in designing more effective marketing strategies. The rapid development of technology and the increasing dependence of consumers on technology when selecting tourist destinations heighten this relevance. This research is an exploratory study that uses a quantitative approach to explore the relationship between several variables in the context of tourism. The two independent variables analyzed are immersive tourism and metaverse experience. In addition, there is one mediating variable, namely tourism digital marketing, and one dependent variable, namely bleisure. Results from the study showed that immersive tourism and metaverse experiences have a strong effect on digital tourism marketing, and that metaverse experiences directly improve bleisure behavior. Additionally, digital tourism marketing serves as a vital mediator between metaverse experiences and bleisure behavior. Therefore tourism in Batu needs to integrate digital technologies such as the metaverse and AR/VR to enhance global competitiveness and tourist attraction.
Copyright (c) 2025 estikowati https://creativecommons.org/licenses/by/4.0
The Role of Perceived Risk and Satisfaction as Mediators Between Service Quality and Tourist Loyalty in SPA Tourism in Ubud
The spa tourism industry in Ubud has grown rapidly, with 96 spas operating in both Day Spa and Hotel or Resort Spa categories. The Spa industry as a tourist attraction in Ubud is expected to provide satisfactory quality of services and make tourists as their loyal customers. This study investigates the mediating roles of tourist satisfaction and perceived risk in the relationship between service quality and tourist loyalty. The aim of this research is to ensure that the marketing of Spa tourism as a developed industry in Ubud is always able to provide quality services that satisfy the tourists' expectations by confirming the dimension of Spa services in Ubud. Using a quantitative approach with Structural Equation Model (SEM) among variables of service quality; Tourist loyalty; Perceived risk and satisfaction, data were collected from 213 foreign tourists through purposive sampling . The findings reveal that service quality significantly influences satisfaction, which in turn significantly affects loyalty. Satisfaction fully mediates the effect of service quality on loyalty, whereas perceived risk does not play a significant mediating role. These insights highlight the importance of delivering consistently high-quality spa services to enhance tourist satisfaction and loyalty in wellness tourism.
Copyright (c) 2025 Dewa Putu Kiskenda Erwanda Putra Putra https://creativecommons.org/licenses/by/4.0
Thematic Trends of Café Board Games and Their Impact on Consumers Intention to Visit
The rivalry in the café and restaurant industry is intensifying, necessitating that business operators innovate to survive and thrive. Café industry participants vie to satisfy the lifestyle preferences of predominantly younger clientele. The introduction of thematic board game cafes is one such development. Thematic board game cafes offer a playful concept by supplying game boards for user use. Their presence is a beginning to be manifested in major cities across Indonesia. As part of the broader experience-based tourism and creative tourism movement, the emergence of these cafes reflects shifting consumer desires toward interactive, immersive leisure environments. The Purpose of this study is to assess the impact of thematic board game cafes on consumer interest in patronage. This study will offer a comprehensive analysis of customer behavior regarding innovation and originality within the café and restaurant sector. This research methodology employs a quantitative approach utilizing consumer surveys and observations. The subjects of this study were the residents of Jakarta who were potential clients of board game cafes. The research sample comprised 100 consumers of the Maze board game café in North Jakarta. Results and conclusions indicated that thematic board game cafes significantly influenced interest in visitation, contributing 23.5%. Thematic board game cafes are regarded as suitable for all age groups due to their diverse menu and game activities that cater to multiple generational levels. The allure of knowledge and social engagement enhances customer interest in patronizing thematic board game cafés. This study positions thematic board game cafés as a form of urban tourism micro-destination, emphasizing their potential role in shaping local tourism experiences and creative leisure consumption. This study will offer actionable insights that can serve as recommendations for corporate stakeholders to enhance customer interest for visiting.
Copyright (c) 2025 Asep Parantika, Cecep Rukendi, Suci Sandi Wachyuni , Kadek Wiweka https://creativecommons.org/licenses/by/4.0
Ecosystem Model of Tourism Village in Urban Area: Case Study of Denpasar City, Bali
Tourism villages in urban areas are a one-of-a-kind and rare product in the midst of the city's hustle and bustle and high mobility. Denpasar City has six tourism villages: Serangan, Sanur Kauh, Kertalangu, Sanur Kaja, Penatih, and Sanur; however, the development of tourism villages has fallen far short of expectations and failed to serve as a model for other tourism villages. The primary barrier to inclusive and sustainable development is a lack of stakeholder participation and collaboration. Creating a sustainable tourism village ecosystem model is critical for managing resources, empowering communities, and increasing regional appeal and income through collaboration and innovation. The purpose of this study is to create a tourism village ecosystem model and clarify the roles of the actors involved. Based on the existing model, obstacles to tourism village development can be identified, with the goal of designing an ideal model that can be used as a reference for other tourism villages. The tourism village ecosystem model in Denpasar City emphasizes collaboration among various actors to create mutually beneficial synergies, focusing on improving tourist experience quality, preserving culture and the environment, and improving local community welfare. Tourism villages in urban areas provide uniqueness by integrating local cultural elements and city dynamics, allowing them to serve as alternative tourist destinations. These tourism villages have the potential to serve as role models for the development of tourism in other urban areas by focusing on sustainability and community empowerment.
Copyright (c) 2025 Ni Ketut Arismayanti, I Gde Pitana https://creativecommons.org/licenses/by/4.0
“Linking Religiosity and Experience” A Study of Muslim-Friendly Tourism Intentions: Integration of Tourism Consumption Systems Theory and Social Exchange Theory
This study investigates the primary determinants of Muslim-friendly tourism intentions, emphasizing the roles of Islamic attributes, destination image, past behavior, and attitudes. It further analyzes how religiosity moderates these relationships to uncover the factors shaping Muslim travelers’ tourism intentions. 300 Muslim participants from various regions were surveyed, and the data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). This research uniquely applies the Tourism Consumption System Theory (TCS) and Social Exchange Theory (SET) to understand Muslim tourists’ decision-making processes. By integrating these theoretical lenses, the study presents a holistic perspective on Muslim travel behavior’s cultural, psychological, and economic drivers. The results demonstrate that Islamic attributes, a strong destination image, and prior positive travel experiences significantly influence Muslim-friendly tourism intentions. Moreover, favorable attitudes toward tourism also enhance these intentions. Religiosity is a significant moderating factor, intensifying the influence of Islamic attributes and destination image on tourism intentions. These findings provide important implications for tourism industry practitioners seeking to attract Muslim tourists. Marketing strategies and destination branding that reflect Islamic attributes can increase attractiveness while acknowledging religiosity’s role, allowing for more tailored and meaningful experiences. The results serve as a valuable resource for policymakers and tourism operators to design inclusive and sustainable tourism programs that specifically address the needs of Muslim travelers, thereby supporting economic development and fostering intercultural understanding.
Copyright (c) 2025 Muhammad Hanif Ibrahim https://creativecommons.org/licenses/by/4.0
Understanding Passenger Satisfaction: Topic Modeling of Online Reviews
This study examined customer satisfaction with three airlines— Garuda Indonesia, Batik Air, and Citilink—by analyzing Skytrax customer reviews. Topic modeling based on latent Dirichlet allocation (LDA) was used to categorize 1174 customer reviews from 2024 as having either positive or negative sentiment. The statistical analysis revealed that Garuda Indonesia received the most recommendations, followed by Citilink and Batik Air. Positive review themes included good service and friendly staff, whereas negative sentiment was frequently attributed to delays and poor seat comfort. By identifying these key satisfaction drivers and pain points, this study offers actionable insights for airline service improvement and customer retention strategies. These findings contribute to the growing application of text mining in consumer behavior research and provide practical guidance for airline managers aiming to optimize competitiveness in the aviation industry.
Copyright (c) 2025 Faridatus Saidah, MSM., Yuliani Dwi Lestari, PhD. https://creativecommons.org/licenses/by/4.0
The Impact of Engagement Rate on The Number of Domestic Tourist Trips: A Case Study of Digital Marketing Through Instagram in Super Priority Destination, Likupang
The tourism industry has an important influence on the economy. Consequently, the government has designated Super Priority Destinations (DSP) as a development priority. Likupang, located in North Sulawesi, is one of the DSP established by the government. The government, together with tourism stakeholders, has promoted Likupang through various digital marketing efforts, including social media campaigns and influencer engagement, to increase tourist interest and visits. The ultimate goal is to achieve equitable economic growth across Indonesian regions through the development of the tourism sector. In general, the number of domestic tourist trips is an indicator of progress and challenges in the tourism sector. Digital marketing, particularly through social media such as Instagram helps attract visitors and achieve the objective of increasing the number of tourists. Therefore, this study aims to examine and discuss the effectiveness of Instagram content from three tourism stakeholders, namely the management of tourist attractions, the government, and the private sector comprising service and accommodation providers. The effectiveness was measured using engagement rate (ER) and topic modeling. The results showed that using topic modeling with the Latent Dirichlet Allocation (LDA) method on uploaded captions, three topic categories were produced with a coherence score of 0.59, while the average ER of all uploads was 92.26. The simultaneous test also showed that the variables of Hotel Occupancy Rate (TPK), Inflation, Google Trend Index (IGT), as well as Covid, Tourist Attraction, Government, and ER of all topics together had a significant influence on the number of domestic tourist trips. Furthermore, the partial test results showed that the TPK, Government ER, and ER of Topic 2 (prohibition of littering and the natural beauty of tourism) variables partially had a significant influence on the number of domestic tourist trips. The multiple linear regression model formed can explain 68% of the variation in the data. This implies that, to some extent, social media such as Instagram is an effective tool to promote tourism sites and influence the number of domestic tourist trips. However, in the case of DSP Likupang, some improvements are needed to achieve the expected objectives.
Copyright (c) 2025 Navika Artiari, Erna Nurmawati, Teguh Sugiyarto https://creativecommons.org/licenses/by/4.0
Institutional Innovation Performance of Tourism Villages: What Factors Are Needed?
The Province of West Nusa Tenggara (NTB), Indonesia, has significant potential for developing tourism village. However, improving the institutional performance of tourism village requires greater attention, particularly in driving innovation. This research focuses on the influence of digital leadership, collaboration strategy, and market orientation on innovation performance, with government support as a moderating variable through a community-based tourism approach known as Pokdarwis. A quantitative method using SEM analysis was applied, with a specific sample of the developing and advanced tourism villages to effectively assess institutional performance. The results of the study found that digital leadership, collaboration strategy, and market orientation positively and significantly influenced innovation performance. However, the relationship between digital leadership, government support, and innovation performance, as well as the moderation effect, was not significant. This research offers strategic policy recommendations to support effective decision-making in rural tourism development. The inconsistency of digital leadership highlights the need for further research, considering the growing trend of digital transformation. Further details are discussed in this study.
Copyright (c) 2025 Hamdan Hamdan, Tama Krisnahadi; Ridho Rafqi Ilhamalimy, Indra Raharja https://creativecommons.org/licenses/by/4.0
Examining the Nexus between Tourism Investment, Renewable Energy Consumption and CO2 Emissions in Indonesia
The tourism industry undoubtedly contributes positively to economic growth. However, numerous studies show that tourism can have diverse impacts on environmental quality. This study focuses on exploring the correlation between investment in the tourism sector, the renewable energy consumption, and the contribution of tourism-related sectors to CO2 emissions within the period 2000 – 2017 using a case study in Indonesia. By employing the distributed lag method with the Koyck approach, this study found that investment in the tourism sector in Indonesia has a statistically positive and significant correlation with CO2 emissions. Conversely, renewable energy consumption, as the control variable, exhibits a significant negative correlation with CO2 emissions. The findings suggest that the existing investment policies in Indonesia are not aligned with environmental sustainability, supporting the pollution haven hypothesis. To address this, the study underscores the need for stronger commitments to transitioning from fossil-based to renewable energy sources, ensuring that future tourism investments contribute to both economic growth and environmental preservation.
Copyright (c) 2024 Maryam Jamilah, Widyono Soetjipto https://creativecommons.org/licenses/by/4.0
Influences of Motivations, Spatial Characteristics, and Activities on Sense of Place in Bandung Tourist Destinations
Visitor interest in tourist destinations can change, leading to decreased visitation rates. The existence and sustainability of tourist destinations depend on the sense of place. Therefore, this research aims to determine the dimensions of motivations, spatial, physical characteristics, and activities influencing the sense of place in tourist destinations within the Bandung area. The first stage was carried out through exploratory qualitative research using content analysis while the second stage adopted explanatory quantitative research using principal component analysis (PCA) and factor analysis (FA) methods. The first and second stages included 134 and 150 respondents, consisting of both local and interlocal tourists. The analysis showed two dimensions of the sense of place, namely attachment and compatibility. The social activities dimension directly influences attachment. The dimensions of social activities, adventure, photography, and the spatial physical characteristics of beauty directly influence compatibility. The results show that the importance of managing the spatial physical characteristics of tourist destinations can attract individuals' travel motivations and create activities shaping the sense of place. Strategies implemented include developing tourist destinations that support social activities, creating visually appealing environments to promote photography, and balancing the quality of nature. Effective management of these characteristics can increase visitor numbers and encourage repeat visits, ensuring the existence and sustainability of the tourist destination.
Copyright (c) 2025 Qonitah Effendi https://creativecommons.org/licenses/by/4.0
Sustainable Livelihood in Post-Disaster Tourism: Lesson Learned from Merapi Tourism Site
This research aims to explore the practice of the Sustainable Livelihood Tourism Framework (SLTF) in post-disaster management in the Mount Merapi area, Sleman, Yogyakarta. The focus of SLTF achievement in this study encompasses ecological, economic, sociocultural, and institutional dimensions. Research on the SLTF has indeed become a significant focus in tourism studies. However, most of these studies are confined to a single research methodology, resulting in limited scope and a lack of comprehensive discussion. This study used a mixed-method approach with an explanatory sequential design. The study found that tourism positively impacts the increase of economic activities in the community. However, on the ecological side, tourism presence degrades environmental quality due to issues such as carbon emissions, industrial waste, climate change, the greenhouse effect, illegal logging, and illegal mining. Furthermore, other policies were identified, such as mineral water mining permits that degrade the environment and the establishment of landfill sites in the Kaliurang area, which spoils the natural beauty. Tourism practices also have a negative impact on institutional aspects, as the community perceives government policies as too complex and not meeting their expectations. Lastly, in the socio-cultural aspect, tourism preserves traditional values, as tourists tend to respect them. This mixed-method approach underscores the need for balanced strategies that address environmental concerns while maximizing economic benefits, improving institutional involvement, and supporting socio-cultural enhancement.
Copyright (c) 2024 Sakir, Dyah Mutiarin, Rivaldi Alan Saputra, Fairuz Arta Abhipraya https://creativecommons.org/licenses/by/4.0
Big Data Analytics for Forecasting Tourism Recovery in Bali Island Using Multivariate Time Series
Bali is a famous tourist area and can significantly contribute to the Indonesian tourism sector. The COVID-19 pandemic has made Indonesian tourism, including Bali tourism, experience a decline. In March 2022, COVID-19 cases decreased, and the government began to relax some policies. The tourism sector is vital in economic recovery efforts after the COVID-19 pandemic. Therefore, it is necessary to identify tourism recovery to determine strategies and policies related to Indonesian tourism, especially in Bali. Multivariate time series forecasting of tourism demand can be used to identify tourism recovery using several significant data sources. The methods used are Vector Autoregressive (VAR), Support Vector Regression (SVR), Long Short-Term Memory (LSTM), and Gated Recurrent Unit (GRU). The data used are the monthly official number of tourists, room occupancy rate, Google Trends, number of booking.com user reviews, and nighttime light intensity in Bali Province from January 2019 to December 2022. The results show that the best forecasting method is VAR, and modeling with multivariate time series forecasting can improve the performance of forecasting results. In addition, big data can be used as a source of supporting data that can provide better forecasting results, and the size of the dataset affects the selection of the best model. Furthermore, the descriptive and forecasting analysis results show that Bali tourism has experienced post-pandemic tourism recovery. The strategies and policies of the Bali government to restore Bali tourism faster are good enough.
Copyright (c) 2024 Setia Pramana https://creativecommons.org/licenses/by/4.0
Sustainability Study and Management Scenarios of Rammang-Rammang Geopark, Maros Regency, South Sulawesi Province
Rammang-Rammang Geopark has become one of the growing tourist destinations. The need for research aims to understand the sustainability status and implement sustainable tourism management strategies and scenarios in the area. The method used in this research is a descriptive method with a quantitative approach. Rapfish and MICMAC were used as analysis tools. The results of Rapfish analysis show that the environmental sustainability and institutional status are relatively positive and well-maintained, but improvements need to be made in the social and economic dimensions of the community. MICMAC analysis showed that variables such as protection and rehabilitation of local flora, community participation, and integration of management programs significantly influenced the management system. Therefore, the combination of the two analytical tools formulates a management scenario to increase community participation, sustainable tourism education, coordination between management agencies and environmental management, and economic diversification through promotion, marketing, and digital campaigns on environmentally oriented tourism in a more serious geopark area to ensure the sustainability of ecotourism aspects.
Copyright (c) 2024 Zulkifli Mappasomba, Didiet Haryadi Hakim, Sattar Yunus, Muhammad Yusuf https://creativecommons.org/licenses/by/4.0
Analysis of Tourism Performance in Ten Priority Tourism Destinations in Indonesia
This research aimed to analyze the influence of tourism indicators on performance in 10 priority tourism destinations. The indicators were reviewed using hotel room occupancy rate (TPK) for government spending on the tourism sector (PPP), crime rate (CR), inflation, air quality index (IKU), and number of college graduates. Additionally, the research was carried out with Fixed Effect Model (FEM) with estimation method Feasible Generalized Least Square (FGLS). The result showed that TPK of star hotels (TPKB), workforce, PPP, college graduates improved tourism performance. Meanwhile, the variables inflation and TPK for non-star hotels (TPKNB) provided a negative effect on improving performance in the elite tourism sector. In conclusion, the result helped in identifying relevant indicators that influenced the improvement of tourism performance, as well as ensured related parties adopted appropriate.
Copyright (c) 2024 Riris Juita Silalahi, Neli Agustina https://creativecommons.org/licenses/by/4.0
The Key Success Factor for Sustainable Rural Tourism Development in Madura Using Integration of the IPA-Kano Model
The momentum for the rise of global tourism after the COVID-19 pandemic has become an opportunity for developing local tourism and Indonesia's creative economy. One of the promising tourism regions in Indonesia is Madura. The tourism potentials on the island of Madura are historical, religious, natural, and cultural. Unfortunately, Madura's tourism potential has not been fully utilized, and as a result, the benefits have not emerged to strengthen the Madurese community's economy. In addition, tourism development directions are also partial without looking at environmental sustainability, community welfare, and other social aspects. Therefore, this research was conducted to determine the key success factors of sustainable tourism by integrating the Important-Performance Analysis method with the Kano model. This study was conducted in Sampang, Madura, specifically in a tourist village called Bira Tengah. The result of the study is that the tourist village should adopt key success factors such as leading to maintaining the destination environment, improving the contribution of tourists and local communities in area conservation, increasing the competitiveness of tourist destinations, conducting more intensive tourism promotions, creating fun tourism activities, increasing participation of the community and stakeholders of tourist villages, using local and environmentally friendly materials, improving the cleanliness of destinations, disseminating local cultural information and increasing employment opportunities. The cultural factors are a highlight in improving sustainable tourism performance. In addition, to enhance tourism performance, it needs to benchmark with developed and autonomous tourist villages that have demonstrated success in sustainable tourism.
Copyright (c) 2024 Fitri Agustina https://creativecommons.org/licenses/by/4.0
The Effect of Travel Constraints on Travel Intentions of People with Disabilities: The Mediating Role of Travel Motivation
According to WHO, 16% of the world's population are people with disabilities. Given this high number, disability-friendly tourism can be utilized as a special tourism market. This study aims to analyze the effect of travel constraints on travel intention through travel motivation for people with disabilities in Bandung. Over the past few years, Indonesia has begun to develop disability-friendly tourism infrastructure and services. The theory used in this study is the Theory of Planned Behavior, which has proven effective in shaping the behavioral intentions of tourists. This research was conducted using quantitative methods with structural equation modelling analysis procedures using CB SEM. The data collection technique used was non-probability sampling, targeting people with visual impairments, hearing impairments, physical disabilities, and mild mental disabilities. There are 200 pieces of data collected using a questionnaire. The results showed that travel constraints significantly positively affect travel intention through travel motivation among people with disabilities in Bandung. Existing literature finds a direct effect of travel constraints on travel intention in the tourism industry. This study contributes to the existing literature by including travel motivation as a mediating variable in mediating the effect of travel constraints on travel intention among people with disabilities in Bandung.
Copyright (c) 2024 Nisa Nazmi Muhtar, Rahmat Priyanto https://creativecommons.org/licenses/by/4.0
Tourism Development Impact on Economic Growth and Poverty Alleviation in West Java
Poverty alleviation is on the agenda of regional development in West Java. One of the priority sectors is tourism development, which supports inclusive economic growth and is expected to address poverty. Through various unit analyses, the study analyzed how tourism development in West Java impacts economic growth and poverty alleviation. These included indicators such as the number of tourist visits, hotel room occupancy rate, the number of hotels and restaurants, average length of stay, and the tourism sector's contribution to Original Local Government Revenue (PAD). Economic growth was assessed using indicators such as Gross Regional Domestic Product (GRDP), unemployment rate, Gini Index, and regional investment value. In contrast, the poverty variable used the percentage and number of people living in poverty, poverty line statistics, Poverty Depth Index, and Poverty Severity Index. Inferential statistical analysis, specifically Partial Least Square (PLS), was conducted using a quantitative approach and data from BPS - Statistics of West Java. Hypotheses were formulated based on the literature review, asserting that tourism development significantly and positively impacted economic growth and poverty alleviation in West Java. Results showed that tourism development significantly boosted economic performance, directly influencing economic growth. Additionally, high economic growth correlated with reduced poverty rates, highlighting the importance of inclusive growth for alleviation. Key indicators played crucial roles in poverty alleviation, including the number of hotels and restaurants, the tourism sector's contribution to regional revenue, GRDP, and regional investment value. These findings provided valuable insights for policymakers and stakeholders to develop effective strategies for leveraging tourism potential to promote inclusive economic growth and alleviate poverty in West Java.
Copyright (c) 2024 Cavin Ornando Simorangkir, Givano Ramadhan, Muhammad Ali Sukran, Triana Manalu https://creativecommons.org/licenses/by/4.0
Effects of Tourism Village on Sustainable Livelihoods and Pandemic Resilience in Serang Village
This research explores the policy approach adopted by the management of Serang Tourism Village for village development, with an emphasis on the five livelihood capitals and the community’s strategies for sustaining livelihoods after development. Employing a mixed-methods sequential exploratory approach, the research identifies the key policy strategy as the creation of BUM Desa. This initiative has boosted PADes contributions to villages, thereby advancing local development. Consequently, this has improved access to the five livelihood capitals, fostering more sustainable livelihoods. The research also underscores the community's susceptibility to the impacts of the Covid-19 pandemic, emphasizing the importance of both the tourism and agriculture sectors in sustaining livelihoods during crises. It concludes that the tourism village strategy implemented by BUM Desa plays a significant role in supporting the community’s well-being through the five capitals, thereby protecting their living conditions from potential vulnerabilities. The results should prompt local authorities to focus on enhancing the capabilities of BUM Desa, aiming to offer more sustainable livelihoods for the community.
Copyright (c) 2024 Siregar, N.A.M, Basuki Antariksa, Najiyati, S., Sukarno, T.D https://creativecommons.org/licenses/by/4.0
Sustainable Strategy toward Community Life Satisfaction in Heritage Tourism
This research aims to form a model strategy for community life satisfaction by developing sustainable tourism in cultural heritage sites. This research used mixed method: qualitative method by in-depth interviews with four respondents from local communities, MSMEs, Kawasan Cagar Budaya Nasional (KCBN) Muaro Jambi, government involved in heritage site tourism activities and analyzed using QDA Miner. The quantitative method was by distributing questionnaires using purposive sampling to 200 respondents, and data were processed using SmartPLS to build a holistic model of community life satisfaction in heritage sites. The results of this research are: firstly, social culture and urban landscapes contribute to community satisfaction; secondly, social culture and urban landscape have a significant positive influence on sustainable tourism; thirdly, through sustainable tourism, community life satisfaction will be formed. This research has relevant implications for providing a deeper understanding of the impact of sustainable tourism in improving community life satisfaction in heritage sites by integrating natural values and urban landscape and empowering the local community.
Copyright (c) 2024 Fitriaty Fitriaty, Shofia Amin, Musnaini, Dessy Elliyana, Muhammad Haris Saputra https://creativecommons.org/licenses/by/4.0