Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia (known and abbreviated as JKI) is a peer-reviewed journal, contains scientific papers from research/study results, reviews/conceptual, and policy analyzes related to the tourism sector with a particular emphasis on the Indonesian context and global perspective. Aims and scope of JKI are Tourism Destinations and Infrastructure; Tourism Marketing; Tourism Industry and Investment; and Human Resources and Institutions. Manuscripts to be published in JKI are original scientific papers; have high novelty value; presented in a clear and logical structure; findings are supported by good research methods, accurate data, and proper analysis; generate tactical policy recommendations that can be implemented by stakeholders; and supported by strong and adequate references. This journal is open for researchers, lecturers, planners, practitioners, businessman, policymakers, etc. in order to facilitate the global exchange of tourism knowledge. JKI is committed to fostering international research collaboration. We warmly encourage authors to collaborate across national boundaries when preparing manuscripts for submission to JKI. This will enrich the diversity of perspectives and enhance the global impact of our journal Title Jurnal Kepariwisataan Indonesia Sub Title Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Frequency Biannual (June & December) DOI Prefix 10. 47608 by Crossref Online ISSN 2685-9076 Print ISSN 1907-9419 Publisher Assistant Deputy for Strategic Management, Deputy for Resources and Institutional, Ministry of Tourism Republic of Indonesia Association Indonesian Tourism Intellectuals Association (MoU No. NK / 04 / DKS / 2021) Accredited SINTA 2 (Decree No. 79/E/KPT/2023) Citation Analysis Google Scholar | Garuda | Dimensions | Scopus
Ministry of Tourism Republic of Indonesia
Identifying The Determinants Of Tourist's Environmentally Responsible Behavior: Extending The Cab Model With Generativity In Bromo Tengger Semeru National Park
Tourism development in rural mountain protected areas can bring economic benefits to local communities while increasing environmental pressure on fragile ecosystems. In Bromo Tengger Semeru National Park (BTSNP), rising visitor numbers have caused environmental problems such as littering, wildfires, and vegetation disturbance. This study aims to examine how ecotourism perception, satisfaction, and generativity influence environmentally responsible behavior (ERB) among visitors in mountain conservation areas facing increasing ecological pressure. Grounded in an extended Cognitive-Affective-Behavior (CAB) framework, this study integrates generativity as a psychosocial driver of ERB. Data were collected from 287 tourists through structured questionnaires and analyzed using SEM and multi-group analysis (MGA) to examine structural relationships and intergenerational differences. The results show that generativity significantly influences ERB, emerging as the strongest predictor in the model. Ecotourism perception (EP) significantly increases tourist satisfaction but does not directly influence ERB. Satisfaction neither directly affects ERB nor mediates the relationship between EP and ERB. MGA further indicates that the relationship between generativity and ERB was significant only among Gen Y tourists, although this difference should be interpreted cautiously. These findings challenge the linear assumption of the CAB framework by showing that generativity, as a future-oriented factor, plays a more important role than cognitive and affective evaluation in shaping ERB. They also offer practical implications for promoting long-term socio-ecological management through targeted visitor engagement and strengthened governance strategies in protected mountain areas.
Copyright (c) 2026 Novita Uki Hutami, Yulita Suryantari, Imam Nur Hakim, Feti Fatimatuzzahroh https://creativecommons.org/licenses/by/4.0
Property Management Systems And Hotel Employee Performance In South Sulawesi: The Mediating Role Of System Benefits
The rapid digitalization of the hotel industry has accelerated the adoption of Property Management Systems (PMS), which promise to improve operational efficiency and service delivery. Despite this, many hotels have not been able to fully translate PMS effectiveness into improved employee performance because the practical benefits perceived by employees are often overlooked. Previous studies have largely emphasized the direct effects of information systems on performance, while less attention has been allocated to the underlying mechanisms explaining how PMS effectiveness contributes to employee work outcomes. Therefore, this study aims to examine the interrelationship between PMS effectiveness, system benefits, and employee performance quality, with particular focus on the mediating role of system benefits. Using a quantitative approach, data were collected from 170 guest service agents employed in star-rated hotels in South Sulawesi, Indonesia. These data were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings reveal that PMS effectiveness has a significant positive effect on both system benefits and employee performance quality. More importantly, system benefits have been found to significantly mediate the relationship between PMS effectiveness and employee performance, indicating that the successful translation of technological effectiveness into work quality depends on the extent to which employees experience practical operational benefits from the system. Unlike previous hospitality technology studies, which have primarily examined direct relationships between information systems and employee outcomes, this study conceptualizes system benefits as a distinct operational mechanism through which PMS effectiveness translates into employee performance quality. This approach extends existing technology acceptance and information systems success perspectives by emphasizing employee-perceived operational value rather than system usage alone. In addition, this study provides empirical evidence from the underexplored context of developing tourism regions and mid-scale hotels, while offering practical implications for optimizing PMS implementation to enhance workforce productivity and service quality. Nevertheless, the findings should be interpreted with caution, because the study relies on self-reported cross-sectional data collected from guest service agents working in three-star and below hotels in South Sulawesi. This factor limits causal inference and generalizability.
Copyright (c) 2026 Kurnia Yusniar Rahman, Herry Rachmat Widjaja, Ilham Junaid, Muaz Azinuddin https://creativecommons.org/licenses/by/4.0
Diaspora Tourism For National Development From A Social Practice Theory Perspective: A Scoping Review
Diaspora tourism has gained increasing attention in tourism studies. However, its contribution to national development remains fragmented. This study aims to reposition diaspora tourism as a strategic mechanism for national development. Social Practice Theory is used as a lens to examine the relationship between diaspora tourism and national development. A scoping review approach was adopted for analysing 143 abstracts from peer-reviewed journal articles. The study combines text mining and visualisation techniques using Voyant Tools with manual keyword categorisation to identify key research patterns. The findings show three interconnected clusters within diaspora tourism research: (1) heritage and cultural identity connections, (2) destination development potential, and (3) social engagement and social capital formation. Based on these findings, the study proposes a conceptual framework positioning diaspora tourism as a process that links meanings associated with identity and heritage, competences related to social engagement and social capital building, and materials reflected in the enabler of development outcomes, as in infrastructure, accessibility, and connectivity, as well as, governance and policy integration. This study contributes to the literature by reframing diaspora tourism as a strategic resource and highlighting its potential to support sustainable and participatory national development.
Copyright (c) 2026 Heri Puspito Diyah Setiyorini, Caria Ningsih, Dewi Turgarini, Tingzhen Chen https://creativecommons.org/licenses/by/4.0
Urban Mobility And Tourism: Analyzing Millenial And Gen Z Travel Behavior For Sustainable Tourism Development
Tourism development in Malang City is growing rapidly, driven by the preferences of Millennials and Generation Z who prioritize authenticity, digital connectivity, and sustainability. This study aims to analyze the mobility patterns of millennial and generation Z tourists and their implications for the sustainable development of urban tourism in Malang City, as well as the main factors influencing the choice and shift of tourists. These factors are focused on ease of access, availability and attractiveness of facilities, operational hours, and the existence of destinations on social media. This study also provides recommendations for sustainable urban tourism development in Malang City based on tourist mobility patterns. Spatial datasets were systematically compiled from Google Reviews, Google Points of Interest (POI), OpenStreetMap, and Strava to analyze the travel behavior of Millennials and Generation Z. The findings revealed that urban mobility patterns were concentrated in the districts of Klojen, Lowokwaru, and Blimbing, influenced by accessibility, facilities, operating hours, and social media visibility, especially TikTok. Gen Z’s mobility is highly correlated with social media exposure and artificial attractions, while Millennials are more influenced by operational hours and tourism infrastructure. The study recommends increasing digital promotion, improving facilities in high-traffic areas, and expanding tourism activities to suburban zones. These strategies aim to create a more inclusive, adaptive, and sustainable urban tourism experience that is aligned with the digital lifestyle and experience-oriented of the younger generation.
Copyright (c) 2026 Sucipto, Siti Nuurlaily Rukmana https://creativecommons.org/licenses/by/4.0
Government-Led DMO And Collaborative Governance Practices: Case Study In Labuan Bajo, Flores, Indonesia
<span lang="EN-ID" style="font-size: 10.0pt; color: black; mso-themecolor: text1; mso-style-textoutline-type: none; mso-style-textoutline-outlinestyle-dpiwidth: 0pt; mso-style-textoutline-outlinestyle-linecap: flat; mso-style-textoutline-outlinestyle-join: round; mso-style-textoutline-outlinestyle-pctmiterlimit: 0%; mso-style-textoutline-outlinestyle-dash: solid; mso-style-textoutline-outlinestyle-align: center; mso-style-textoutline-outlinestyle-compound: simple;">Sustainable tourism in island destinations requires governance approaches that balance ecological preservation, community well-being, and economic development. The present study examines the collaborative governance practices of the<span lang="EN-ID" style="font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: major-fareast; color: black; mso-themecolor: text1; mso-style-textoutline-type: none; mso-style-textoutline-outlinestyle-dpiwidth: 0pt; mso-style-textoutline-outlinestyle-linecap: flat; mso-style-textoutline-outlinestyle-join: round; mso-style-textoutline-outlinestyle-pctmiterlimit: 0%; mso-style-textoutline-outlinestyle-dash: solid; mso-style-textoutline-outlinestyle-align: center; mso-style-textoutline-outlinestyle-compound: simple;"> <span lang="EN-ID" style="font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: major-fareast; color: black; mso-themecolor: text1; mso-style-textoutline-type: none; mso-style-textoutline-outlinestyle-dpiwidth: 0pt; mso-style-textoutline-outlinestyle-linecap: flat; mso-style-textoutline-outlinestyle-join: round; mso-style-textoutline-outlinestyle-pctmiterlimit: 0%; mso-style-textoutline-outlinestyle-dash: solid; mso-style-textoutline-outlinestyle-align: center; mso-style-textoutline-outlinestyle-compound: simple; font-weight: normal;">Tourism Authority Board in Labuan Bajo, Flores, Indonesia<span lang="EN-ID" style="font-size: 10.0pt; color: black; mso-themecolor: text1; mso-style-textoutline-type: none; mso-style-textoutline-outlinestyle-dpiwidth: 0pt; mso-style-textoutline-outlinestyle-linecap: flat; mso-style-textoutline-outlinestyle-join: round; mso-style-textoutline-outlinestyle-pctmiterlimit: 0%; mso-style-textoutline-outlinestyle-dash: solid; mso-style-textoutline-outlinestyle-align: center; mso-style-textoutline-outlinestyle-compound: simple;">, a government-led Destination Management Organisation (DMO). Employing a qualitative case study design, data were collected through<span lang="EN-ID" style="font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: major-fareast; color: black; mso-themecolor: text1; mso-style-textoutline-type: none; mso-style-textoutline-outlinestyle-dpiwidth: 0pt; mso-style-textoutline-outlinestyle-linecap: flat; mso-style-textoutline-outlinestyle-join: round; mso-style-textoutline-outlinestyle-pctmiterlimit: 0%; mso-style-textoutline-outlinestyle-dash: solid; mso-style-textoutline-outlinestyle-align: center; mso-style-textoutline-outlinestyle-compound: simple;"> <span lang="EN-ID" style="font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: major-fareast; color: black; mso-themecolor: text1; mso-style-textoutline-type: none; mso-style-textoutline-outlinestyle-dpiwidth: 0pt; mso-style-textoutline-outlinestyle-linecap: flat; mso-style-textoutline-outlinestyle-join: round; mso-style-textoutline-outlinestyle-pctmiterlimit: 0%; mso-style-textoutline-outlinestyle-dash: solid; mso-style-textoutline-outlinestyle-align: center; mso-style-textoutline-outlinestyle-compound: simple; font-weight: normal;">semi-structured interviews with informants<span lang="EN-ID" style="font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: major-fareast; color: black; mso-themecolor: text1; mso-style-textoutline-type: none; mso-style-textoutline-outlinestyle-dpiwidth: 0pt; mso-style-textoutline-outlinestyle-linecap: flat; mso-style-textoutline-outlinestyle-join: round; mso-style-textoutline-outlinestyle-pctmiterlimit: 0%; mso-style-textoutline-outlinestyle-dash: solid; mso-style-textoutline-outlinestyle-align: center; mso-style-textoutline-outlinestyle-compound: simple;"> <span lang="EN-ID" style="font-size: 10.0pt; color: black; mso-themecolor: text1; mso-style-textoutline-type: none; mso-style-textoutline-outlinestyle-dpiwidth: 0pt; mso-style-textoutline-outlinestyle-linecap: flat; mso-style-textoutline-outlinestyle-join: round; mso-style-textoutline-outlinestyle-pctmiterlimit: 0%; mso-style-textoutline-outlinestyle-dash: solid; mso-style-textoutline-outlinestyle-align: center; mso-style-textoutline-outlinestyle-compound: simple;">representing government agencies, private sector actors, local communities, NGOs, and media, complemented by<span lang="EN-ID" style="font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: major-fareast; color: black; mso-themecolor: text1; mso-style-textoutline-type: none; mso-style-textoutline-outlinestyle-dpiwidth: 0pt; mso-style-textoutline-outlinestyle-linecap: flat; mso-style-textoutline-outlinestyle-join: round; mso-style-textoutline-outlinestyle-pctmiterlimit: 0%; mso-style-textoutline-outlinestyle-dash: solid; mso-style-textoutline-outlinestyle-align: center; mso-style-textoutline-outlinestyle-compound: simple;"> <span lang="EN-ID" style="font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: major-fareast; color: black; mso-themecolor: text1; mso-style-textoutline-type: none; mso-style-textoutline-outlinestyle-dpiwidth: 0pt; mso-style-textoutline-outlinestyle-linecap: flat; mso-style-textoutline-outlinestyle-join: round; mso-style-textoutline-outlinestyle-pctmiterlimit: 0%; mso-style-textoutline-outlinestyle-dash: solid; mso-style-textoutline-outlinestyle-align: center; mso-style-textoutline-outlinestyle-compound: simple; font-weight: normal;">document analysis and field observations<span lang="EN-ID" style="font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: major-fareast; color: black; mso-themecolor: text1; mso-style-textoutline-type: none; mso-style-textoutline-outlinestyle-dpiwidth: 0pt; mso-style-textoutline-outlinestyle-linecap: flat; mso-style-textoutline-outlinestyle-join: round; mso-style-textoutline-outlinestyle-pctmiterlimit: 0%; mso-style-textoutline-outlinestyle-dash: solid; mso-style-textoutline-outlinestyle-align: center; mso-style-textoutline-outlinestyle-compound: simple;"> <span lang="EN-ID" style="font-size: 10.0pt; color: black; mso-themecolor: text1; mso-style-textoutline-type: none; mso-style-textoutline-outlinestyle-dpiwidth: 0pt; mso-style-textoutline-outlinestyle-linecap: flat; mso-style-textoutline-outlinestyle-join: round; mso-style-textoutline-outlinestyle-pctmiterlimit: 0%; mso-style-textoutline-outlinestyle-dash: solid; mso-style-textoutline-outlinestyle-align: center; mso-style-textoutline-outlinestyle-compound: simple;">across Komodo National Park, Labuan Bajo, and surrounding areas in Flores, Lembata, and Alor. The findings indicate that the Board effectively<span lang="EN-ID" style="font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: major-fareast; color: black; mso-themecolor: text1; mso-style-textoutline-type: none; mso-style-textoutline-outlinestyle-dpiwidth: 0pt; mso-style-textoutline-outlinestyle-linecap: flat; mso-style-textoutline-outlinestyle-join: round; mso-style-textoutline-outlinestyle-pctmiterlimit: 0%; mso-style-textoutline-outlinestyle-dash: solid; mso-style-textoutline-outlinestyle-align: center; mso-style-textoutline-outlinestyle-compound: simple;"> <span lang="EN-ID" style="font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: major-fareast; color: black; mso-themecolor: text1; mso-style-textoutline-type: none; mso-style-textoutline-outlinestyle-dpiwidth: 0pt; mso-style-textoutline-outlinestyle-linecap: flat; mso-style-textoutline-outlinestyle-join: round; mso-style-textoutline-outlinestyle-pctmiterlimit: 0%; mso-style-textoutline-outlinestyle-dash: solid; mso-style-textoutline-outlinestyle-align: center; mso-style-textoutline-outlinestyle-compound: simple; font-weight: normal;">coordinates across multiple agencies and jurisdictions<span lang="EN-ID" style="font-size: 10.0pt; color: black; mso-themecolor: text1; mso-style-textoutline-type: none; mso-style-textoutline-outlinestyle-dpiwidth: 0pt; mso-style-textoutline-outlinestyle-linecap: flat; mso-style-textoutline-outlinestyle-join: round; mso-style-textoutline-outlinestyle-pctmiterlimit: 0%; mso-style-textoutline-outlinestyle-dash: solid; mso-style-textoutline-outlinestyle-align: center; mso-style-textoutline-outlinestyle-compound: simple;">, aligning national and regional tourism strategies. However, community stakeholders report limited influence in decision-making process. Mechanisms such as multi-stakeholder workshops, regional forums, and community networks facilitate local participation and adaptive governance. The study proposes a<span lang="EN-ID" style="font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: major-fareast; color: black; mso-themecolor: text1; mso-style-textoutline-type: none; mso-style-textoutline-outlinestyle-dpiwidth: 0pt; mso-style-textoutline-outlinestyle-linecap: flat; mso-style-textoutline-outlinestyle-join: round; mso-style-textoutline-outlinestyle-pctmiterlimit: 0%; mso-style-textoutline-outlinestyle-dash: solid; mso-style-textoutline-outlinestyle-align: center; mso-style-textoutline-outlinestyle-compound: simple;"> <span lang="EN-ID" style="font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: major-fareast; color: black; mso-themecolor: text1; mso-style-textoutline-type: none; mso-style-textoutline-outlinestyle-dpiwidth: 0pt; mso-style-textoutline-outlinestyle-linecap: flat; mso-style-textoutline-outlinestyle-join: round; mso-style-textoutline-outlinestyle-pctmiterlimit: 0%; mso-style-textoutline-outlinestyle-dash: solid; mso-style-textoutline-outlinestyle-align: center; mso-style-textoutline-outlinestyle-compound: simple; font-weight: normal;">hybrid institutional model<span lang="EN-ID" style="font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: major-fareast; color: black; mso-themecolor: text1; mso-style-textoutline-type: none; mso-style-textoutline-outlinestyle-dpiwidth: 0pt; mso-style-textoutline-outlinestyle-linecap: flat; mso-style-textoutline-outlinestyle-join: round; mso-style-textoutline-outlinestyle-pctmiterlimit: 0%; mso-style-textoutline-outlinestyle-dash: solid; mso-style-textoutline-outlinestyle-align: center; mso-style-textoutline-outlinestyle-compound: simple;"> <span lang="EN-ID" style="font-size: 10.0pt; color: black; mso-themecolor: text1; mso-style-textoutline-type: none; mso-style-textoutline-outlinestyle-dpiwidth: 0pt; mso-style-textoutline-outlinestyle-linecap: flat; mso-style-textoutline-outlinestyle-join: round; mso-style-textoutline-outlinestyle-pctmiterlimit: 0%; mso-style-textoutline-outlinestyle-dash: solid; mso-style-textoutline-outlinestyle-align: center; mso-style-textoutline-outlinestyle-compound: simple;">integrating<span lang="EN-ID" style="font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: major-fareast; color: black; mso-themecolor: text1; mso-style-textoutline-type: none; mso-style-textoutline-outlinestyle-dpiwidth: 0pt; mso-style-textoutline-outlinestyle-linecap: flat; mso-style-textoutline-outlinestyle-join: round; mso-style-textoutline-outlinestyle-pctmiterlimit: 0%; mso-style-textoutline-outlinestyle-dash: solid; mso-style-textoutline-outlinestyle-align: center; mso-style-textoutline-outlinestyle-compound: simple;"> <span lang="EN-ID" style="font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: major-fareast; color: black; mso-themecolor: text1; mso-style-textoutline-type: none; mso-style-textoutline-outlinestyle-dpiwidth: 0pt; mso-style-textoutline-outlinestyle-linecap: flat; mso-style-textoutline-outlinestyle-join: round; mso-style-textoutline-outlinestyle-pctmiterlimit: 0%; mso-style-textoutline-outlinestyle-dash: solid; mso-style-textoutline-outlinestyle-align: center; mso-style-textoutline-outlinestyle-compound: simple; font-weight: normal;">participatory governance, cross-sector coordination, and transformational leadership<span lang="EN-ID" style="font-size: 10.0pt; color: black; mso-themecolor: text1; mso-style-textoutline-type: none; mso-style-textoutline-outlinestyle-dpiwidth: 0pt; mso-style-textoutline-outlinestyle-linecap: flat; mso-style-textoutline-outlinestyle-join: round; mso-style-textoutline-outlinestyle-pctmiterlimit: 0%; mso-style-textoutline-outlinestyle-dash: solid; mso-style-textoutline-outlinestyle-align: center; mso-style-textoutline-outlinestyle-compound: simple;">, enhancing policy coherence, stakeholder engagement, and sustainable tourism outcomes. The research demonstrates that government-led DMOs can act as<span lang="EN-ID" style="font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: major-fareast; color: black; mso-themecolor: text1; mso-style-textoutline-type: none; mso-style-textoutline-outlinestyle-dpiwidth: 0pt; mso-style-textoutline-outlinestyle-linecap: flat; mso-style-textoutline-outlinestyle-join: round; mso-style-textoutline-outlinestyle-pctmiterlimit: 0%; mso-style-textoutline-outlinestyle-dash: solid; mso-style-textoutline-outlinestyle-align: center; mso-style-textoutline-outlinestyle-compound: simple;"> <span lang="EN-ID" style="font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: major-fareast; color: black; mso-themecolor: text1; mso-style-textoutline-type: none; mso-style-textoutline-outlinestyle-dpiwidth: 0pt; mso-style-textoutline-outlinestyle-linecap: flat; mso-style-textoutline-outlinestyle-join: round; mso-style-textoutline-outlinestyle-pctmiterlimit: 0%; mso-style-textoutline-outlinestyle-dash: solid; mso-style-textoutline-outlinestyle-align: center; mso-style-textoutline-outlinestyle-compound: simple; font-weight: normal;">orchestrators of inclusive and adaptive governance<span lang="EN-ID" style="font-size: 10.0pt; color: black; mso-themecolor: text1; mso-style-textoutline-type: none; mso-style-textoutline-outlinestyle-dpiwidth: 0pt; mso-style-textoutline-outlinestyle-linecap: flat; mso-style-textoutline-outlinestyle-join: round; mso-style-textoutline-outlinestyle-pctmiterlimit: 0%; mso-style-textoutline-outlinestyle-dash: solid; mso-style-textoutline-outlinestyle-align: center; mso-style-textoutline-outlinestyle-compound: simple;">, bridging centralized authority with local priorities in complex island tourism destination systems.
Copyright (c) 2026 Fransiskus Xaverius Teguh, Noel Scott https://creativecommons.org/licenses/by/4.0
Tourism Investment, Labor Gains, And Delayed Growth: A Synthetic Control Evaluation Of Indonesia’s DPSP
Indonesia’s Super Priority Tourism Destinations program identifies five regions outside Bali as strategic hubs for concentrated tourism investment. However, rigorous causal evidence of its economic impact remains largely absent from the literature. This study assesses the program’s effect on regional economic growth in North Sumatra and North Sulawesi—the provinces that host Lake Toba and Likupang—using the Synthetic Control Method, complemented by the Mann-Whitney U test to examine changes in tourism-related employment, wages, and output in the accommodation sector. The Synthetic Control results indicate that aggregate regional output in both provinces remained below their respective counterfactual trajectories throughout 2020–2024, with mean treatment effects of -0.0428 log points in North Sumatra and -0.0496 log points in North Sulawesi. In contrast, the Mann-Whitney U test reveals statistically significant increases in tourism-related employment and average wages in both provinces over the same period. This divergence between aggregate and sectoral outcomes constitutes the study’s central finding. The results are consistent with a sequential interpretation of the Tourism-Led Growth Hypothesis, in which labor market adjustments emerge earlier than broader output multipliers, particularly under conditions of early-stage destination development and pandemic-related demand disruptions. These findings extend the Tourism-Led Growth Hypothesis literature to settings shaped by a simultaneous global economic shock and make a methodological contribution by introducing a multi-level evaluation framework for tourism policy assessment.
Copyright (c) 2026 Sri Ulina Siallagan, Al Muizzuddin Fazaalloh, S.E.,M.E.,Ph.D https://creativecommons.org/licenses/by/4.0
A Critical Analysis Of Narrative Strategy In Priority Tourism Destinations: The Case Of Borobudur
The transformation of global tourism requires destination management strategies that extend beyond physical development toward the orchestration of symbolic and narrative resources. In the Borobudur Super Priority Destination (DSP), narrative serves as a strategic asset that shapes destination identity, competitiveness, and sustainability. However, fragmented institutional coordination, top-down storytelling, limited community participation, and weak integration of digital naratives have created a gap between policy aspirations and local cultural realities. This study adopts a qualitative policy-oriented case study approach centered on Regulation of the President of the Republic of Indonesia Number 88 of 2024 on the Borobudur–Yogyakarta–Prambanan (BYP) National Tourism Destination Master Plan. The analysis combines qualitative document analysis with an integrative review of Scopus-indexed literature on tourism storytelling, organizational ambidexterity, resource orchestration, and destination governance. The findings reveal that the disconnection between policy design, institutional orchestration, and local meaning-making processes leads to narrative fragmentation, weakening destination competitiveness and authenticity. In response, this paper proposes the Ambidextrous Narrative Orchestration framework, which conceptualizes destination competitiveness as the outcome of dynamic interactions among ambidextrous governance, narrative strategic assets, and adaptive resource orchestration. The study contributes theoretically by extending ambidexterity and orchestration perspectives to culture-based tourism narrative management, while offering practical insights for collaborative, narrative-driven tourism governance.
Copyright (c) 2026 Akhmad Munim, Reni Amelia https://creativecommons.org/licenses/by/4.0
Tourism Village Resilience And Adaptive Strategies Amid Dual Policy Shocks: Empirical Evidence From Community-Based Tourism In Indonesia
This research aims to examine the impact of budget efficiency and study tour restrictions on the performance and economic resilience of tourism villages in Indonesia. The research focuses on two major policy interventions: Presidential Instruction No. 1 of 2025 concerning budget efficiency and the West Java Governor’s Circular Letter restricting school-organized study tours—both of which have reshaped patterns of public spending and tourism demand. Employing a descriptive survey approach, data were collected from 85 tourism village managers across Indonesia through an online survey conducted in the first quarter of 2025. The findings reveal that 48.2% of respondents experienced booking cancellations and revenue declines, primarily from institutional and educational markets, while 64% identified limited local government program support as the main barrier to economic recovery. Despite these policy pressures, most tourism villages demonstrated adaptive resilience by engaging in digital promotion, product innovation, and market diversification. Moreover, there was a notable spatial shift in visitor origins from West Java and Yogyakarta to Central and East Java, indicating proactive market repositioning to mitigate policy-induced demand shocks. Conceptually, these findings demonstrate that community-based tourism (CBT) resilience is not merely a passive capacity to absorb regulatory shocks, but a dynamic, evolutionary process governed by community agency and digital agility. Theoretically, this study advances tourism governance literature by demonstrating how localized adaptations can decouple rural destinations from institutional market structural dependencies. Ultimately, it underscores the need for an evolutionary framework in tourism policy that balances centralized structural regulations with community-led socio-ecological adaptation. The research concludes that sustaining tourism village resilience requires integrated, participatory, and cross-sectoral policy coordination connecting education, tourism, and local governance.
Copyright (c) 2026 Hannif Andy Al Anshori, Muhammad Dzulkifli, Alfi Turni Aji Sulistyaningrum, Reza Permadi, Kasno Pamungkas, Awaludin Nugraha https://creativecommons.org/licenses/by/4.0
Cruising Comfortably? A Qualitative Insight Into Liveaboard Tourism In Labuan Bajo, Indonesia
Labuan Bajo, the primary gateway to Indonesian marine tourism, faces significant safety challenges due to the rapid growth of its liveaboard industry. This study examines a two-day, one-night liveaboard experience on open-deck boats, focusing on regulatory compliance and the gap between comfort amenities and safety procedures. Employing a descriptive qualitative methodology, data were collected through interviews with operators, regulators, and tourists, as well as participant observation. The findings reveal a pronounced safety-comfort paradox: operators consistently meet tourist expectations regarding tangible aspects such as deck aesthetics, cleanliness, and food presentation, yet systematically fail to comply with mandatory maritime safety standards. These failures include the absence of fire extinguishers, safety information boards, and consistent pre-departure safety briefings. Cognitive biases in risk appraisal among both operators and tourists, combined with inadequate regulatory enforcement by port authorities, further exacerbate this issue. This study contributes to the maritime risk management literature by demonstrating that perceived comfort can overshadow risk perception in emerging tourism destinations. It is recommended that operators integrate safety protocols into the voyage's experiential narrative and that maritime authorities conduct random onboard inspections to strengthen safety culture in Indonesia's mid-range liveaboard industry.
Copyright (c) 2026 Jussac Maulana Masjhoer, Aditha Agung Prakoso https://creativecommons.org/licenses/by/4.0
Enhancing Inclusivity: A Comparative Analysis Of Accessible Tourism Provisions At Kuta And Legian Beaches, Bali
This article contributes to tourism studies by examining accessible tourism in a developing-country context, with Bali, Indonesia as the research locus. The study explores the accessibility conditions of two beaches in the southwest region of Bali—Kuta Beach and Legian Beach. The objectives of this research are as follows: (1) to identify the availability of accessible support services at both beach locations, and (2) to evaluate the current provision of accessible tourism services at Kuta and Legian. Guided by the broader concept of Universal Design, the research refers to regulatory guidelines issued by the Ministry of Tourism and Creative Economy, which specify three main accessibility criteria. In addition, twenty-two beach accessibility elements proposed by Mayordomo-Martínez et al. (2019) were employed. Beach accessibility facilities, facilitators, physical access, and supporting services at both locations were assessed. The findings reveal that although both beaches are internationally recognized tourist destinations, there remains a significant lack of accessible facilities to support tourism activities for persons with disabilities. Of the twenty-five evaluated indicators, Kuta Beach meets fifteen criteria, whereas Legian Beach meets only nine. These results highlight differences in accessible infrastructure provision between the two sites. The findings suggests that inclusive tourism can be a viable tool for collaboration across beach authority and provide opportunity for stakeholder’s cooperation to established standardized beach service and facilities. Enhancing detailed accessibility provisions in beach environments has the potential to improve destination quality and promote wider involvement in tourism activities.
Copyright (c) 2025 Yayu Indrawati, Dessy Ruhati, Ida Bagus Putu Puja, Andar Danova Lastaripar Goeltom , Shunsaku Hashimoto, Putu Ayu Aryasih https://creativecommons.org/licenses/by/4.0
Advancing Circular Gastronomy In Indonesian Tourism
This study addresses a critical research gap in the contextual implementation of circular gastronomy within Indonesia’s tourism sector, where the integration of sustainability, culinary heritage, and circular economy principles remains fragmented. Current practices and regulations predominantly focus on technical solutions or isolated waste-reduction efforts, often overlooking the rich cultural context and multi-stakeholder collaboration required for systemic change. Using a qualitative literature review and thematic analysis of global best practices, policy documents, and Indonesian case studies, the research reveals significant barriers including limited regulatory support, low stakeholder awareness, and fragmented cross-sector engagement while also identifying opportunities in leveraging local food traditions, empowering communities, and targeting eco-conscious travelers. The findings highlight the urgent need for multidimensional, culturally adaptive frameworks and comprehensive policies that bridge technical solutions and Indonesia’s unique gastronomic identity. In the context-specific circular gastronomy framework that highlights Indonesia’s rich cultural heritage, community engagement, and local ecosystems, Indonesia is positioned as an innovator in sustainable gastronomy. To advance holistic implementation, future efforts should integrate these sociocultural elements into research and practice, in parallel with the development of tailored policies, incentives, and multi-sector collaboration.
Copyright (c) 2025 Putu Sucita Yanthy, I Gusti Ayu Dewi Hendriyani, I Gusti Bagus Rai Utama, Suria Binti Sulaiman https://creativecommons.org/licenses/by/4.0
When Smart Destinations Become Sustainable: How Technology And Communication Shape Tourist Satisfaction
This study investigates how technology service quality and omnichannel communication quality shape tourist satisfaction and perceived sustainability within Indonesia’s emerging smart tourism landscape. Grounded in the Smart Tourism Destination framework, the analysis incorporates perceived destination accessibility as a mediating variable and tourist digital literacy as a moderating variable to explain how digital infrastructures and user competencies jointly shape sustainable experiences. Data from 380 domestic and international tourists across six major destinations, namely Yogyakarta, Bandung, Bali, Jakarta, Malang, and Lombok, through purposive sampling to ensure that respondents had engaged with digital tourism services. Using Partial Least Squares Structural Equation Modeling revealed that technology service quality (β = 0.34, p < 0.001) and omnichannel communication quality (β = 0.29, p < 0.001) significantly enhance satisfaction, both directly and indirectly through perceived accessibility (indirect β = 0.18, p < 0.001). Tourist digital literacy strengthens these effects (β = 0.11 and 0.09, p < 0.01), while satisfaction strongly predicts perceived sustainability (β = 0.42, p < 0.001). The study advances Smart Tourism Destination theory by integrating technological performance, perceived accessibility, and human capability into a unified explanatory model. It highlights the need for reliable digital system, coherent communication across channels, and inclusive digital literacy initiatives to ensure that smart that smart tourism innovations lead to equitable and sustainable outcome in developing destinations. Policy makers and destination manager are encouraged to invest in digital capability programs, improve cross channel communication standards, and strengthen accessible technology infrastructure to maximize the long-term benefits of smart tourism development.
Copyright (c) 2025 Gunawan, Muh. Fadhel G Bata Ilyas, Muhammad Azizurrohman, Dustin Tarinque Loreño https://creativecommons.org/licenses/by/4.0
Balinese Women In Gastronomic Tourism: Redefining Roles And Cultural Capital In A Globalizing Industry
This study aims to identify and analyze the construction of Balinese women’s roles in sustainable gastronomic tourism in Gianyar Regency. It begins by addressing the underexplored issue of how Balinese women negotiate and redefine their gendered positions within a rapidly globalizing tourism context. Using a qualitative interpretive approach, this research applies a thematic interpretation and constant comparative method supported by role theory, social construction theory, and Pierre Bourdieu’s theory of social practice. This research involved eight purposively selected female culinary entrepreneurs. Data were collected through in-depth interviews, participatory observation, and visual documentation. The findings reveal that Balinese women construct their roles in four key categories: cultural initiators, cultural instructors, adaptive professionals, and cultural curators. They successfully convert domestic habitus and cultural capital into economic and symbolic capital within the tourism arena. These findings demonstrate how women’s agency bridges domestic and public spheres while fostering gender equality, cultural resilience, and sustainable tourism. Despite facing dual role burdens and structural constraints, their adaptive strategies have generated multidimensional impacts across economic, social, and cultural domains. This study contributes theoretically by integrating three sociological frameworks to explain role transformation, practically by offering insights for gender-responsive tourism development policies in line with the sustainable Development Goals (SDGs).
Copyright (c) 2025 Ni Nyoman Sri Aryanti, Eni Harmayani, Wening Udasmoro, Dyah Mutiarin https://creativecommons.org/licenses/by/4.0
Integrating Ecotourism And Rural Development: A Case Study Of Girpasang Village, Central Java, Indonesia
Girpasang is an area that has been significantly impacted by the transformation of the Girpasang Bridge region into a tourist destination. This development has prompted a shift in the socio-cultural activities of the community, leading to changes in the natural environment, cultural practices, and economic activities in the area. The objective of this research is to create guidelines for a sustainable eco-tourism approach that draws upon rural elements. This goal was achieved through a qualitative approach employing analytical techniques grounded in sustainable tourism development, eco-tourism, village tourism, and functional structure. The fieldwork was carried out between February and March 2024 in Girpasang, where data were collected through systematic observations and a series of in-depth interviews with three key community leaders and policymakers who possess extensive knowledge and direct involvement in local tourism practices. The findings reveal the importance of strengthening six key sectors of rural tourism: institutions, human resources, tourism packaging, visitor management, marketing, and partnerships. These components are elaborated in a strategy aimed at enhancing the elements of rural tourism. The outcomes of this research can be used as a conceptual framework that sustainable village tourism needs to be linked to institutional, management, and networking functions, with an emphasis on a functional structure approach. In addition to empirically providing guidelines and a framework for the development of sustainable tourism villages.
Copyright (c) 2025 Aditha Agung Prakoso https://creativecommons.org/licenses/by/4.0
Smart Tourism Research Landscape 2019 - 2024: Bibliometric Insights On Trends, Collaboration, And Sustainability
Smart tourism has become a central issue in the transformation of modern tourism, thus bibliometric mapping is necessary to understand the direction, trends, and contributions of research in this field. Using a bibliometric approach, this study aims to map smart tourism research trends for 2019-2024, thereby providing a more comprehensive understanding of the direction of development, academic contributions, and potential for further research in this field. This study used a quantitative approach by analyzing scientific publication data on smart tourism obtained from the Scopus database, and the results were visualized using VOSviewer. A total of 627 documents were analyzed, producing five major thematic clusters. The most frequent keywords identified include “smart tourism”, “IoT”, “big data”, “AI”, and “social media” indicating a strong emphasis on technology-oriented research themes. The results show several key findings. First, publications on smart tourism showed a consistent upward trajectory during 2019-2024. In the early years (2019-2020), growth was moderate, while the slight decline in 2021 could be attributed to the impact of the COVID-19 pandemic, which temporarily disrupted research productivity. Nevertheless, a sharp surge began in 2022 and peaked in 2024 with more than 130 publications. Second, the main countries contributing to smart tourism research are China, Spain, and South Korea. Third, the keyword network visualization reveals that global smart tourism research is dominated by technology-driven themes like IoT, data analytics, and AI. In contrast, areas such as tourist behavior and social media represent the human dimension, while the marginalization of heritage, rural, and sustainability tourism highlights underexplored opportunities for more inclusive and sustainable development. The novelty of this study lies in mapping smart rural tourism and smart heritage tourism as under-explored domains within digital tourism, which have received limited attention in prior bibliometric studies that predominantly focused on technology-driven or urban-centered themes of smart tourism. These findings expand the theoretical scope beyond urban-focused smart tourism and open new directions for future research and practice. This study suggests that policymakers should integrate smart technologies, foster international research collaboration, and position smart tourism as a strategic framework to achieve sustainable, inclusive, and innovation-driven tourism development
Copyright (c) 2025 Hendi Prasetyo, Novi Irawati https://creativecommons.org/licenses/by/4.0
Green Tourism In Historical Settings: Implementation Strategies And Tourist Responses In Kota Tua Jakarta
This study examines the implementation of green tourism in Kota Tua, Jakarta, within a historical heritage context and evaluates tourist responses related to satisfaction and environmentally responsible behavior. Using a mixed-methods approach, the research integrates interviews with destination managers and survey data from 101 visitors to triangulate findings. The study investigates how green tourism practices are adopted at the destination and how these practices influence tourist satisfaction and environmentally responsible behavior. The findings reveal progress in infrastructure revitalization, low-emission zones, and green transportation initiatives, while also identifying gaps in renewable energy use, technological integration, and community engagement. Younger and more educated tourists exhibit higher awareness of and satisfaction with the destination’s green initiatives. Policy implications underscore the need for stronger community participation, targeted investment in green technologies, and more visible communication of sustainability efforts to enhance visitor experience and support long-term heritage conservation. In other words, these findings provide practical insights for destination administrators, emphasizing the need for targeted policies, investment in green technologies, and improved stakeholder collaboration. Overall, this research offers strategic insights for managing environmentally sustainable heritage tourism destinations and aligning them with tourists’ expectations for a sustainable experience, thereby contributing to the development of green tourism policies in Indonesia.
Copyright (c) 2025 Nova Eviana, Lenny Yusrini, Revalino T. Hasudungan, Maeenuddin https://creativecommons.org/licenses/by/4.0
Integrative Governance Model For Sustainable Rural Tourism Planning: The Case Of Tanjung Boleng Village, Indonesia
This study develops an integrative planning and design model for tourism governance in Tanjung Boleng Village, West Manggarai, grounded in sustainability, resilience, and dynamic conservation. Existing governance frameworks rarely integrate these three dimensions simultaneously within the context of rural tourism, often resulting in fragmented management and limited adaptive capacity. The study formulates a governance framework that aligns ecological preservation, socio-cultural empowerment, and adaptive policy mechanisms. A qualitative methodology was employed, incorporating in-depth interviews, participatory observation, documentation review, and focus group discussions with multi-sectoral stakeholders—data were analyzed thematically to identify interrelationships among environmental, social, and institutional dimensions. The resulting empirically informed model integrates ecological, socio-cultural, and policy factors within a coherent structure, thereby advancing theoretical understanding of planning and designing sustainable tourism governance. Moreover, the model provides a practical, replicable framework for adaptive, community-based tourism development in rural destinations with similar characteristics.
Copyright (c) 2025 Fransiskus Xaverius Teguh https://creativecommons.org/licenses/by/4.0
Ethnography Of Kerinci Traditional Games: A Model For Community Based Cultural Tourism
Traditional games are an intangible cultural heritage containing social, educational, and ecological values. However, in Kerinci Regency, their existence is increasingly threatened by digital games and minimal preservation efforts. This study aims to explore traditional games in the Kerinci community and examine their relevance for community-based tourism development. Using ethnographic design, data were collected through participant observation and interviews with 15 informants in Tanah Sekudung, Kerinci. Thematic analysis using NVivo 12 Pro identified 23 traditional games categorized into four types: motor, strategy-accuracy, collaborative-competitive, and symbolic-social. The study reveals these games function as mechanisms for social cohesion, intergenerational knowledge transfer, and cultural identity preservation. Their relevance to community-based tourism development lies in participatory experiences that allow direct cultural engagement while providing economic benefits to local communities. Findings emphasize the dual potential of traditional games for cultural preservation and sustainable tourism, with specific recommendations for integration into tourism village programs, educational curriculum, and digital documentation. This study demonstrates how traditional games establish a practical model for sustainable community-based tourism, offering a viable pathway for cultural preservation while generating economic benefits for local communities
Copyright (c) 2025 Nabil Afiqra Febriza, Reza Hadinata, Wawan Junresti Daya https://creativecommons.org/licenses/by/4.0
Enhancing Environmental Sustainability In Conservation Tourism Through The Total Ergonomics Ship Approach
This research aimed to examine the enhancement of environmental sustainability in conservation tourism using total ergonomics, represented by SHIP model (systemic, holistic, interdisciplinary, and participatory). The results showed that SHIP dimensions significantly improved sustainable tourism outcomes, with the holistic principle showing the greatest effect using a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM). Total ergonomics was reported as an integrative framework for advancing sustainable and inclusive tourism development.
Copyright (c) 2025 Juli Suarbawa I Ketut Gde https://creativecommons.org/licenses/by/4.0
A Strategic Framework For Sustainable Tourism Development: Linking Culture, Destination Management, And Multi-Stakeholder Collaboration Case Study Of Baturaden, Indonesia
The purpose of this study is to design an integrated model that links destination management and cultural management as a strategic framework for promoting sustainable tourism in the Baturaden tourism destination, Banyumas Regency, Indonesia. Based on the theory of Bentler and Ping Chou (1987), this research model uses 30 research indicators, then the number of samples used is 30 times 10, i.e 300 samples. The population of this study was multi-stakeholder, which included academics, businesses, communities, government, media, and visitors. The sampling system used was non-probability sampling, with a purposive sampling method. This study uses SEM analysis techniques employing SmartPLS to process data. Statistical analysis confirms that both cultural management and destination management exert significant positive effects on sustainable tourism (p < 0.05). Although destination management shows a stronger coefficient, cultural management remains essential for sustaining tourism development. The study introduces the ABCDE Model for Integrated Sustainable Tourism, which conceptualizes the dynamic relationship between Cultural Management, Destination Management, and Sustainable Tourism. This model is supported by five principal actors: A – Academician, contributing research and knowledge development; B – Business, providing investment and innovation; C – Community, preserving cultural identity and ensuring local participation; D – Destination Governance, ensuring policy coherence and strategic coordination; and E – Exposure Media, enhancing visibility and public engagement. The ABCDE Model thus provides a holistic approach to achieving sustainable tourism through synergistic, multi-stakeholder collaboration. To further strengthen and validate this model, additional empirical testing in diverse regional contexts is recommended. In policy terms, the ABCDE Model offers a concise strategic roadmap that local governments can adopt to integrate culture, governance, and sustainability into a single, measurable development framework.
Copyright (c) 2026 FX Setiyo Wibowo, I Gusti Ayu Oka Suryawardani, Marhanani Tri Astuti, Asep Parantika, Faidlal Rahman https://creativecommons.org/licenses/by/4.0
Strategic Roadmap for AI-Driven Sustainable Tourism Development in Indonesia: An Expert-Based MCDM Approach
While rich in cultural and natural assets, Indonesia's tourism sector faces substantial challenges in adopting digital technologies, particularly artificial intelligence (AI). The persistent digital divide between more developed and remote regions within Indonesia and limited AI readiness among tourism micro, small, and medium enterprises (MSMEs) hampers the sector's inclusive and sustainable growth potential. This study aims to identify and prioritize strategic directions for AI-driven tourism development in Indonesia by employing an expert panel method integrated with the Analytic Hierarchy Process (AHP). In 2025, this study was carried out in various provinces across Indonesia. Through structured pairwise comparisons, the research analyses expert judgments to rank five core strategies: strengthening digital infrastructure, enhancing AI literacy for MSMEs, developing an integrated national AI tourism platform, formulating ethical and data governance frameworks, and promoting sustainable AI utilization. The results revealed that digital infrastructure development is the most critical enabler, followed by capacity building for MSMEs. These two priorities form the foundational basis upon which other strategies depend. The study concludes that a phased and inclusive approach to AI integration is essential, supported by targeted investments, regulatory clarity, and cross-sector collaboration. It recommends a national policy roadmap that ensures AI technologies serve economic objectives and the goals of community empowerment and environmental preservation, positioning Indonesia as a regional leader in sustainable, AI-powered tourism development.
Copyright (c) 2025 Hariyanto, Eko Susanto, Bayu Aji, Andar Danova Lastaripar Goeltom, Sri Utari Widyastuti https://creativecommons.org/licenses/by/4.0
The Role of Digital Tourism Marketing: The Relationship Between Immersive Tourism and Metaverse on Bleisure Travelers at Malang Hotels
This study explores the relationship between digital tourism marketing, immersive tourism, and the metaverse in the context of bleisure travelers visiting Batu Tourism City. By understanding how digital marketing can facilitate immersive tourism experiences, this study is expected to offer assistance to stakeholders in the tourism industry in designing more effective marketing strategies. The rapid development of technology and the increasing dependence of consumers on technology when selecting tourist destinations heighten this relevance. This research is an exploratory study that uses a quantitative approach to explore the relationship between several variables in the context of tourism. The two independent variables analyzed are immersive tourism and metaverse experience. In addition, there is one mediating variable, namely tourism digital marketing, and one dependent variable, namely bleisure. Results from the study showed that immersive tourism and metaverse experiences have a strong effect on digital tourism marketing, and that metaverse experiences directly improve bleisure behavior. Additionally, digital tourism marketing serves as a vital mediator between metaverse experiences and bleisure behavior. Therefore tourism in Batu needs to integrate digital technologies such as the metaverse and AR/VR to enhance global competitiveness and tourist attraction.
Copyright (c) 2025 estikowati https://creativecommons.org/licenses/by/4.0
The Role of Perceived Risk and Satisfaction as Mediators Between Service Quality and Tourist Loyalty in SPA Tourism in Ubud
The spa tourism industry in Ubud has grown rapidly, with 96 spas operating in both Day Spa and Hotel or Resort Spa categories. The Spa industry as a tourist attraction in Ubud is expected to provide satisfactory quality of services and make tourists as their loyal customers. This study investigates the mediating roles of tourist satisfaction and perceived risk in the relationship between service quality and tourist loyalty. The aim of this research is to ensure that the marketing of Spa tourism as a developed industry in Ubud is always able to provide quality services that satisfy the tourists' expectations by confirming the dimension of Spa services in Ubud. Using a quantitative approach with Structural Equation Model (SEM) among variables of service quality; Tourist loyalty; Perceived risk and satisfaction, data were collected from 213 foreign tourists through purposive sampling . The findings reveal that service quality significantly influences satisfaction, which in turn significantly affects loyalty. Satisfaction fully mediates the effect of service quality on loyalty, whereas perceived risk does not play a significant mediating role. These insights highlight the importance of delivering consistently high-quality spa services to enhance tourist satisfaction and loyalty in wellness tourism.
Copyright (c) 2025 Dewa Putu Kiskenda Erwanda Putra Putra https://creativecommons.org/licenses/by/4.0
Thematic Trends of Café Board Games and Their Impact on Consumers Intention to Visit
The rivalry in the café and restaurant industry is intensifying, necessitating that business operators innovate to survive and thrive. Café industry participants vie to satisfy the lifestyle preferences of predominantly younger clientele. The introduction of thematic board game cafes is one such development. Thematic board game cafes offer a playful concept by supplying game boards for user use. Their presence is a beginning to be manifested in major cities across Indonesia. As part of the broader experience-based tourism and creative tourism movement, the emergence of these cafes reflects shifting consumer desires toward interactive, immersive leisure environments. The Purpose of this study is to assess the impact of thematic board game cafes on consumer interest in patronage. This study will offer a comprehensive analysis of customer behavior regarding innovation and originality within the café and restaurant sector. This research methodology employs a quantitative approach utilizing consumer surveys and observations. The subjects of this study were the residents of Jakarta who were potential clients of board game cafes. The research sample comprised 100 consumers of the Maze board game café in North Jakarta. Results and conclusions indicated that thematic board game cafes significantly influenced interest in visitation, contributing 23.5%. Thematic board game cafes are regarded as suitable for all age groups due to their diverse menu and game activities that cater to multiple generational levels. The allure of knowledge and social engagement enhances customer interest in patronizing thematic board game cafés. This study positions thematic board game cafés as a form of urban tourism micro-destination, emphasizing their potential role in shaping local tourism experiences and creative leisure consumption. This study will offer actionable insights that can serve as recommendations for corporate stakeholders to enhance customer interest for visiting.
Copyright (c) 2025 Asep Parantika, Cecep Rukendi, Suci Sandi Wachyuni , Kadek Wiweka https://creativecommons.org/licenses/by/4.0
Ecosystem Model of Tourism Village in Urban Area: Case Study of Denpasar City, Bali
Tourism villages in urban areas are a one-of-a-kind and rare product in the midst of the city's hustle and bustle and high mobility. Denpasar City has six tourism villages: Serangan, Sanur Kauh, Kertalangu, Sanur Kaja, Penatih, and Sanur; however, the development of tourism villages has fallen far short of expectations and failed to serve as a model for other tourism villages. The primary barrier to inclusive and sustainable development is a lack of stakeholder participation and collaboration. Creating a sustainable tourism village ecosystem model is critical for managing resources, empowering communities, and increasing regional appeal and income through collaboration and innovation. The purpose of this study is to create a tourism village ecosystem model and clarify the roles of the actors involved. Based on the existing model, obstacles to tourism village development can be identified, with the goal of designing an ideal model that can be used as a reference for other tourism villages. The tourism village ecosystem model in Denpasar City emphasizes collaboration among various actors to create mutually beneficial synergies, focusing on improving tourist experience quality, preserving culture and the environment, and improving local community welfare. Tourism villages in urban areas provide uniqueness by integrating local cultural elements and city dynamics, allowing them to serve as alternative tourist destinations. These tourism villages have the potential to serve as role models for the development of tourism in other urban areas by focusing on sustainability and community empowerment.
Copyright (c) 2025 Ni Ketut Arismayanti, I Gde Pitana https://creativecommons.org/licenses/by/4.0
“Linking Religiosity and Experience” A Study of Muslim-Friendly Tourism Intentions: Integration of Tourism Consumption Systems Theory and Social Exchange Theory
This study investigates the primary determinants of Muslim-friendly tourism intentions, emphasizing the roles of Islamic attributes, destination image, past behavior, and attitudes. It further analyzes how religiosity moderates these relationships to uncover the factors shaping Muslim travelers’ tourism intentions. 300 Muslim participants from various regions were surveyed, and the data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). This research uniquely applies the Tourism Consumption System Theory (TCS) and Social Exchange Theory (SET) to understand Muslim tourists’ decision-making processes. By integrating these theoretical lenses, the study presents a holistic perspective on Muslim travel behavior’s cultural, psychological, and economic drivers. The results demonstrate that Islamic attributes, a strong destination image, and prior positive travel experiences significantly influence Muslim-friendly tourism intentions. Moreover, favorable attitudes toward tourism also enhance these intentions. Religiosity is a significant moderating factor, intensifying the influence of Islamic attributes and destination image on tourism intentions. These findings provide important implications for tourism industry practitioners seeking to attract Muslim tourists. Marketing strategies and destination branding that reflect Islamic attributes can increase attractiveness while acknowledging religiosity’s role, allowing for more tailored and meaningful experiences. The results serve as a valuable resource for policymakers and tourism operators to design inclusive and sustainable tourism programs that specifically address the needs of Muslim travelers, thereby supporting economic development and fostering intercultural understanding.
Copyright (c) 2025 Muhammad Hanif Ibrahim https://creativecommons.org/licenses/by/4.0
Understanding Passenger Satisfaction: Topic Modeling of Online Reviews
This study examined customer satisfaction with three airlines— Garuda Indonesia, Batik Air, and Citilink—by analyzing Skytrax customer reviews. Topic modeling based on latent Dirichlet allocation (LDA) was used to categorize 1174 customer reviews from 2024 as having either positive or negative sentiment. The statistical analysis revealed that Garuda Indonesia received the most recommendations, followed by Citilink and Batik Air. Positive review themes included good service and friendly staff, whereas negative sentiment was frequently attributed to delays and poor seat comfort. By identifying these key satisfaction drivers and pain points, this study offers actionable insights for airline service improvement and customer retention strategies. These findings contribute to the growing application of text mining in consumer behavior research and provide practical guidance for airline managers aiming to optimize competitiveness in the aviation industry.
Copyright (c) 2025 Faridatus Saidah, MSM., Yuliani Dwi Lestari, PhD. https://creativecommons.org/licenses/by/4.0
The Impact of Engagement Rate on The Number of Domestic Tourist Trips: A Case Study of Digital Marketing Through Instagram in Super Priority Destination, Likupang
The tourism industry has an important influence on the economy. Consequently, the government has designated Super Priority Destinations (DSP) as a development priority. Likupang, located in North Sulawesi, is one of the DSP established by the government. The government, together with tourism stakeholders, has promoted Likupang through various digital marketing efforts, including social media campaigns and influencer engagement, to increase tourist interest and visits. The ultimate goal is to achieve equitable economic growth across Indonesian regions through the development of the tourism sector. In general, the number of domestic tourist trips is an indicator of progress and challenges in the tourism sector. Digital marketing, particularly through social media such as Instagram helps attract visitors and achieve the objective of increasing the number of tourists. Therefore, this study aims to examine and discuss the effectiveness of Instagram content from three tourism stakeholders, namely the management of tourist attractions, the government, and the private sector comprising service and accommodation providers. The effectiveness was measured using engagement rate (ER) and topic modeling. The results showed that using topic modeling with the Latent Dirichlet Allocation (LDA) method on uploaded captions, three topic categories were produced with a coherence score of 0.59, while the average ER of all uploads was 92.26. The simultaneous test also showed that the variables of Hotel Occupancy Rate (TPK), Inflation, Google Trend Index (IGT), as well as Covid, Tourist Attraction, Government, and ER of all topics together had a significant influence on the number of domestic tourist trips. Furthermore, the partial test results showed that the TPK, Government ER, and ER of Topic 2 (prohibition of littering and the natural beauty of tourism) variables partially had a significant influence on the number of domestic tourist trips. The multiple linear regression model formed can explain 68% of the variation in the data. This implies that, to some extent, social media such as Instagram is an effective tool to promote tourism sites and influence the number of domestic tourist trips. However, in the case of DSP Likupang, some improvements are needed to achieve the expected objectives.
Copyright (c) 2025 Navika Artiari, Erna Nurmawati, Teguh Sugiyarto https://creativecommons.org/licenses/by/4.0
Institutional Innovation Performance of Tourism Villages: What Factors Are Needed?
The Province of West Nusa Tenggara (NTB), Indonesia, has significant potential for developing tourism village. However, improving the institutional performance of tourism village requires greater attention, particularly in driving innovation. This research focuses on the influence of digital leadership, collaboration strategy, and market orientation on innovation performance, with government support as a moderating variable through a community-based tourism approach known as Pokdarwis. A quantitative method using SEM analysis was applied, with a specific sample of the developing and advanced tourism villages to effectively assess institutional performance. The results of the study found that digital leadership, collaboration strategy, and market orientation positively and significantly influenced innovation performance. However, the relationship between digital leadership, government support, and innovation performance, as well as the moderation effect, was not significant. This research offers strategic policy recommendations to support effective decision-making in rural tourism development. The inconsistency of digital leadership highlights the need for further research, considering the growing trend of digital transformation. Further details are discussed in this study.
Copyright (c) 2025 Hamdan Hamdan, Tama Krisnahadi; Ridho Rafqi Ilhamalimy, Indra Raharja https://creativecommons.org/licenses/by/4.0
Examining the Nexus between Tourism Investment, Renewable Energy Consumption and CO2 Emissions in Indonesia
The tourism industry undoubtedly contributes positively to economic growth. However, numerous studies show that tourism can have diverse impacts on environmental quality. This study focuses on exploring the correlation between investment in the tourism sector, the renewable energy consumption, and the contribution of tourism-related sectors to CO2 emissions within the period 2000 – 2017 using a case study in Indonesia. By employing the distributed lag method with the Koyck approach, this study found that investment in the tourism sector in Indonesia has a statistically positive and significant correlation with CO2 emissions. Conversely, renewable energy consumption, as the control variable, exhibits a significant negative correlation with CO2 emissions. The findings suggest that the existing investment policies in Indonesia are not aligned with environmental sustainability, supporting the pollution haven hypothesis. To address this, the study underscores the need for stronger commitments to transitioning from fossil-based to renewable energy sources, ensuring that future tourism investments contribute to both economic growth and environmental preservation.
Copyright (c) 2024 Maryam Jamilah, Widyono Soetjipto https://creativecommons.org/licenses/by/4.0