Integrating Ecotourism And Rural Development: A Case Study Of Girpasang Village, Central Java, Indonesia
DOI:
https://doi.org/10.47608/jki.v19i22025.267-282Keywords:
Ecotourism, Rural Development, Sustainable Tourism, Village Tourism, Girpasang VillageAbstract
Girpasang is an area that has been significantly impacted by the transformation of the Girpasang Bridge region into a tourist destination. This development has prompted a shift in the socio-cultural activities of the community, leading to changes in the natural environment, cultural practices, and economic activities in the area. The objective of this research is to create guidelines for a sustainable eco-tourism approach that draws upon rural elements. This goal was achieved through a qualitative approach employing analytical techniques grounded in sustainable tourism development, eco-tourism, village tourism, and functional structure. The fieldwork was carried out between February and March 2024 in Girpasang, where data were collected through systematic observations and a series of in-depth interviews with three key community leaders and policymakers who possess extensive knowledge and direct involvement in local tourism practices. The findings reveal the importance of strengthening six key sectors of rural tourism: institutions, human resources, tourism packaging, visitor management, marketing, and partnerships. These components are elaborated in a strategy aimed at enhancing the elements of rural tourism. The outcomes of this research can be used as a conceptual framework that sustainable village tourism needs to be linked to institutional, management, and networking functions, with an emphasis on a functional structure approach. In addition to empirically providing guidelines and a framework for the development of sustainable tourism villages.
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