Green Tourism In Historical Settings: Implementation Strategies And Tourist Responses In Kota Tua Jakarta
DOI:
https://doi.org/10.47608/jki.v19i22025.201-220Keywords:
green practices, green tourism implementation, historical heritage, sustainable tourism, tourist satisfactionAbstract
This study examines the implementation of green tourism in Kota Tua, Jakarta, within a historical heritage context and evaluates tourist responses related to satisfaction and environmentally responsible behavior. Using a mixed-methods approach, the research integrates interviews with destination managers and survey data from 101 visitors to triangulate findings. The study investigates how green tourism practices are adopted at the destination and how these practices influence tourist satisfaction and environmentally responsible behavior. The findings reveal progress in infrastructure revitalization, low-emission zones, and green transportation initiatives, while also identifying gaps in renewable energy use, technological integration, and community engagement. Younger and more educated tourists exhibit higher awareness of and satisfaction with the destination’s green initiatives. Policy implications underscore the need for stronger community participation, targeted investment in green technologies, and more visible communication of sustainability efforts to enhance visitor experience and support long-term heritage conservation. In other words, these findings provide practical insights for destination administrators, emphasizing the need for targeted policies, investment in green technologies, and improved stakeholder collaboration. Overall, this research offers strategic insights for managing environmentally sustainable heritage tourism destinations and aligning them with tourists’ expectations for a sustainable experience, thereby contributing to the development of green tourism policies in Indonesia.
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